Brand Ambassador A brand ambassador is an official representative of a brand a product or a company. His duty is usually to help customers answer their questions and motivate them to purchases. Brand ambassadors contribute to building brand awareness, help provide customer service and execute direct promotions. A brand ambassador is usually paid external employees selected from the local market or people who know the market and customer needs well. Often many companies choose a Celebrity endorser such as a film star or a sportsperson.
CPM CPM = Cost Per 1,000 Impressions
Daily Activation / Media Fee The charge for the use of the vehicle, includes a driver for 8 hours, fuel, GPS reporting, and insurance.
Experiential Marketing Experiential Marketing connects audiences with the authentic nature of a brand through participation in personally relevant, credible and memorable encounters.
FTP File Transfer Protocol to transmit graphics to a printer.
Guerilla Marketing Unconventional marketing intended to get maximum results from minimal resources.
Kiss Cut Lettering Vinyl letter and decals that can be installed on metal or glass. When installed on glass, transparency is maintained allowing the public to see additional branding and the scene inside the vehicle.
Lead Time Usually Bulldog Mobile Billboards required 5 – 7 business days, after approval of print is acquired to print, ship, install and deliver a vehicle.
Print Production Costs The fees charged to print, ship, install and remove vinyl wrap and billboards
Proof A low resolution proof may be emailed to a client for approval prior to printing vinyl wraps, banners, billboards, etc.
Samples Products, usually in small sample size, that are provided in combination with or in lieu of premium item giveaways and printed collateral.
Street Permitting Official, reserved and paid for permits from local authorities.
Vinyl Wrap Graphic Art Specification Sheet Detailed instructions enabling a graphic artist to develop and send graphics to a printer for vehicle vinyl wrap. Format, sizes, bleed and FTP instructions are included.