Brand Ambassador
A brand ambassador is an official representative of a brand a product or a company. His duty is usually to help customers answer their questions and motivate them to purchases. Brand ambassadors contribute to building brand awareness, help provide customer service and execute direct promotions. A brand ambassador is usually paid external employees selected from the local market or people who know the market and customer needs well. Often many companies choose a Celebrity endorser such as a film star or a sportsperson.

CPM
CPM = Cost Per 1,000 Impressions

Daily Activation / Media Fee
The charge for the use of the vehicle, includes a driver for 8 hours, fuel, GPS reporting, and insurance.

Experiential Marketing
Experiential Marketing connects audiences with the authentic nature of a brand through participation in personally relevant, credible and memorable encounters.

FTP
File Transfer Protocol to transmit graphics to a printer.

Guerilla Marketing
Unconventional marketing intended to get maximum results from minimal resources.

Kiss Cut Lettering
Vinyl letter and decals that can be installed on metal or glass. When installed on glass, transparency is maintained allowing the public to see additional branding and the scene inside the vehicle.

Lead Time
Usually Bulldog Mobile Billboards required 5 – 7 business days, after approval of print is acquired to print, ship, install and deliver a vehicle.

Print Production Costs
The fees charged to print, ship, install and remove vinyl wrap and billboards

Proof
A low resolution proof may be emailed to a client for approval prior to printing vinyl wraps, banners, billboards, etc.

Samples
Products, usually in small sample size, that are provided in combination with or in lieu of premium item giveaways and printed collateral.

Street Permitting
Official, reserved and paid for permits from local authorities.

Vinyl Wrap Graphic Art Specification Sheet
Detailed instructions enabling a graphic artist to develop and send graphics to a printer for vehicle vinyl wrap. Format, sizes, bleed and FTP instructions are included.