New York City, New York- “All-Star Celebrity Apprentice” tapped Bulldog Mobile Billboards to provide glass walled trucks for a branding challenge for Farouk Systems Products. In the March 24 episode, Men in Black are Gonna Come Get Him, Donald Trump challenged the all-stars to utilize the trucks to create a marketing campaign for two Farouk System Products brands: Chi and BioSilk.
Claudia Jordan served as Project Manager for Team Power to create a patriotic-themed campaign for the beauty brand Chi, with the slogan “Chi wants YOU to be Beautiful”. Team Power set up quick hair and beauty makeover stations next to the glass walled truck with large posters featuring a QR code to drive Facebook Likes. Walk-up participants gathered around to watch professional models and made-over individuals take part in mock fashion photo shoots inside the glass truck.
Team Plan B relied on Marilu Henner as Project Manager to lead a marketing campaign for BioSilk promoting “Experience Silk”. Inside the glass walled truck a full-fledged makeover center was set up for walk-up participants. Beauty queens roamed the exterior of the truck to encourage onlookers to snap photos of the makeovers taking place inside, as well as Like the designated Facebook page.
In the boardroom, Trump announced Team Plan B as the overwhelming favorite by Farouk Systems Products and ultimately the winner of the challenge. As project manager, Henner received $50,000 for the Alzheimer’s Association with the potential of up to an additional $50,000 based on Facebook Likes received. To date, Henner has raised over $85,000 for the Alzheimer’s Association as reward for winning the challenge featuring Bulldog Mobile Billboards’ glass walled truck.
About Bulldog Mobile Billboards:
Bulldog Mobile Billboards offers a unique alternative to traditional radio, television and outdoor advertising. With a mission to provide businesses with creative solutions to help break through today’s media clutter, Bulldog Mobile Billboards uses targeted messages that generate results. Bulldog Mobile Billboards uses its unique truck-mounted and vinyl wrapped glass box vehicles. In addition, Bulldog Mobile Billboards operates over sized static billboard trucks, bicycle street teams and unveiled the first ever Advertising Display Cube in 2011. The AdverDisplayCube is a mobile, transparent showcase with 360 degrees of glass walls for transparency and hundreds of square feet of exterior real estate for brand messaging. This mobile advertising display trailer features power on board for lighting and climate control. This advertising trailer is perfect as a pop up store, showcase, trade show booth, and for tailgating. The entire fleet is available nationwide and in Canada. Hop on board with Bulldog Mobile Billboards and drive forward into the mobile advertising world. For a sales kit or more information about advertising, please contact Rod Collins at rod@BulldogBillboards.com, call the New York office (212) 726.2355 or Dallas office (214)724-2729.
