Dallas, Texas- Clorox launched their new “Ick-tionary: Your Wiki for Icky” with a nationwide interactive campaign which called on Bulldog Mobile Billboards to provide the palate for a messy masterpiece. The Ick-tionary campaign aimed to bring out anyone else with a major mess to clean up, especially mothers with toddlers, for unique word games that played on the “ick” factor found in any mess.
Inside the glass wall truck, participants could help make a mess by writing on the glass walls to display silly messages to friends on the outside. A unique word game, “Match the Mess” was also created inside the truck. Participants were given a set of “icky” phrases (such as “Szechuan doodles” and “Grab gag”) and were asked to match them to the correct definition (being “the pattern that your lo mein noodles make when they fall on the floor” and “catching vomit in your hands”). The games sought to test your “Ick-spertise”.
Outside the truck, a giant chalkboard was set-up with an “icky” themed hangman game and plenty of other activities for kids of all ages. Participants both inside and outside the truck were given silly putty, bubbles, coupons for free Clorox products as well as many other giveaways.
https://www.youtube.com/watch?v=uattkm2x4Xs
The glass-walled truck traveled from Bethesda, Maryland to Nashville, Tennessee and ended in San Francisco, California. The Ick-tionary campaign was a fun and sticky success, with close to 500 individuals participating in or around the glass truck and a total of over 7,000 impressions achieved across the nation.
About Bulldog Mobile Billboards:
Bulldog Mobile Billboards offers a unique alternative to traditional radio, television and outdoor advertising. With a mission to provide businesses with creative solutions to help break through today’s media clutter, Bulldog Mobile Billboards uses targeted messages that generate results. Bulldog Mobile Billboards uses its unique truck-mounted and vinyl wrapped glass boxes. In addition, Bulldog Mobile Billboards operates over sized static billboard trucks, bicycle street teams and unveiled the first ever Advertising Display Cube in 2011. The AdverDisplayCube is a mobile, transparent showcase with 360 degrees of glass walls for transparency and hundreds of square feet of exterior real estate for brand messaging. This mobile advertising display trailer features power on board for lighting and climate control. This advertising trailer is perfect as a pop up store, showcase, trade show booth, and for tailgating. The entire fleet is available nationwide and in Canada. Hop on board with Bulldog Mobile Billboards and drive forward into the mobile advertising world. For a sales kit or more information about advertising, please contact Rod Collins at rod@BulldogBillboards.com, call the New York office (212) 726.2355 or Dallas office (214)724-2729.
