The future of out of home (OOH) advertising methods is on the horizon, and digital LED billboard trucks are on the front line for some pretty amazing features. Sure, you knew that digital billboard saves on printing costs and allow bright, clear messaging, but the possibilities for OOH success can potentially go far beyond what you know.
While some of these advancements are still new to our industry, the possibilities of where we could end up are exciting. Take a ride with Bulldog Mobile Billboards to examine just how advanced technology for mobile billboard advertising can be.
1. Vehicle Recognition
Targeting the right audience has never been easier than with the recognition capabilities available in digital OOH advertising. Your campaign could even target audiences based on the color car that they drive. Not only can car colors potentially be programmed into a campaign’s advertising system, but even the brand of car approaching can determine the type of ad presented to a particular vehicle.
2. Facial Recognition
Digital advertising even has the ability to get up close and personal with the people walking by a mobile billboard truck’s screen. For example, if your business had specials that catered to both men and women, you could program a digital advertisement for each gender. As people approached your location in a crowd, advanced cameras would be able to use facial recognition to cater to your brand’s message to the preferred audience.
3. Temperature-Centric
Ever wish you could change your OOH advertising campaign based on the temperature? Technological possibilities could soon push make mobile billboard advertising so much more immersive with temperature triggers that can change the ad’s message when the thermometer goes above or below a scheduled temperature.
4. Geo-Targeting Possibilities
Location has always been a priority for the creation of a perfect mobile billboard ad campaign. The beauty of mobile billboard advertising is that trucks are constantly on the move and reaching audiences at the right place at the right time.
Now, mobile billboards have the capabilities to geo-target ads based on the location of the truck. This could be extremely advantageous for a restaurant owner with different types of restaurants across a city. They could easily create an ad campaign that changes to target specific messages around the parts of town where their locations are present.
5. Audio Advancements
Sound has always been a great way to capture an audience’s attention. With audio advancements available on digital mobile billboard trucks, sound can now go hand-in-hand with visuals and create a dual-sensory experience that can influence an audience.
Experience The Best In Mobile Billboard Advertising With Bulldog Mobile Billboards
Mobile billboard advertising is the most efficient way to take advantage of OOHA opportunities. With your message being powered by four wheels and an expertly planned ad campaign, an LED digital truck from Bulldog Mobile Billboards could push your brand’s visibility to the top!
Need to get noticed for your next in-store event or special? Reach out to us today to find out more about our available vehicles in your area.
