There is a lot of talk about how traditional advertising and corporate marketing strategies are losing their effectiveness. Nowadays, consumers are more likely to choose commercial-free streaming services over live TV, fast-forward through commercials, and have ad blockers installed on their PCs.
It could be time for your company to change and turn to experiential marketing campaigns. This strategy puts the customer at the center of a distinctive and engaging brand experience. Live events, installations, product launches, seminars, and trade exhibitions can all fall under this category. A 2021 EventTrack research study found that 91% of consumers were more inclined to buy the good or service after taking part in a brand experience or engagement, and 40% of consumers claimed they felt increased brand loyalty.
What are experiential marketing campaigns?
An experiential marketing campaign is a systematic approach to creating consistent experiences with your brand and providing customers with excitement and rewards. It is the result of the collaboration of experienced designers and marketers to make experiential marketing concepts come to life.
At least three of the five primary human senses—touch, sight, sound, smell, and taste—are utilized in successful experiential marketing efforts. An experiential campaign must be pertinent to your company, make a difference, and offer participants an enjoyable experience.
Is experiential marketing the right choice for you?
Examine your marketing goals, budget, timeframe, and surroundings to see if experience marketing campaign makes sense for you. Before moving on to the planning step, ensure you have the necessary resources to carry out your experiential strategy.
Running a successful experience marketing strategy requires a reasonable budget. Your campaign’s setup, safety checks, recruiting the ideal customers, and providing a satisfying, memorable experience should all be covered by your budget.
Never hurry or underfund experiential marketing efforts, as this might have adverse effects that endanger your business and customers.
Goals, deadlines, and resources should all be carefully considered. To improve your experiential strategy based on your objectives and research-based customer understanding, you might need to employ an experience design agency.
Trends In Experiential Marketing Campaigns For 2023
Marketing In Virtual Experiences
Businesses have started producing branded virtual experiences, including concerts, movies, and more, to connect customers. Miller recently carried out this action when they organized a contest inside a fictitious bar in the online game Decentraland.
Decentraland is a Roblox-like metaverse game where players build avatars and interact with others in the open virtual environment.
Experiential advertising, which formerly only took place in person, has developed over time to function within the virtual ecosystem alongside the rest of the globe. This tendency is expected to continue.
Branded Artwork Installations
Art installations are an intriguing new method to draw in a crowd. A particular brand or subject can be discussed and debated through artwork, and drawing attention to an installation by placing it prominently can do this. They can also be a very effective natural social media marketing technique.
Experiential Marketing Campaigns & Mobile Billboards
Glass wall display trucks provide one of the best opportunities for creating an experiential marketing campaign. These glass wall display trucks get your audience to actively engage and interact with your brand. Glass wall display trucks also helps draw a crowd and gain nationwide attention when these experiential marketing campaigns are implemented correctly.
The Bottom Line
Brand promotion’s goal before the Christmas season is to draw clients to your company and boost sales. Although there are many techniques to promote sales, the ones mentioned above have been shown to be successful ways to increase sales. Additionally, businesses frequently disregard mobile billboards despite knowing that doing so increases sale
