While the more traditional methods, like conventional billboards, are still in use and will continue to be successful, there has been a significant shift in recent years from stationary & static billboards to a mobile billboard trucks for new out-of-home (OOH) advertising. However, businesses are now beginning to experiment with their latest advertising campaigns.
Even though static billboards are successful, their high advertising prices and restricted reach in populated locations limit their potential influence. As a result, there are several instances of brands and businesses using this type of advertising to produce eye-catching and inventive displays for the general public.
Ten innovative and imaginative billboard truck advertisements that, in our opinion, successfully promoted the brand are below.
Barnes & Noble Billboard Trucks
Who wouldn’t take an excellent book off the shelf and pick it up? The Barnes & Noble advertisement truck may persuade you to visit a bookstore if you haven’t. The inventive set-up looks like a real-life bookcase on wheels. Additionally, Barnes & Noble displays actual books in complementary colors. It pays attention to a specific title that catches people’s interest in addition to having a highly attractive appearance.
WHO and United Nations-Covid 19 Collaborations
Many businesses and brands chose to show their support and love for healthcare professionals while the COVID-19 epidemic raged in 2020.
The World Health Organization and the United Nations developed a health and safety awareness campaign to educate viewers and raise awareness about ways to keep healthy during the epidemic. The campaign distributed its messaging via outdoor advertising and online digital display media in the US, Mexico, Canada, Brazil, Italy, Argentina, and the UK.
The billboard trucks provide a text message number that can be used to ask any inquiries regarding the pandemic and strategies to stop the virus from spreading. Given the questionable involvement of the groups, this was a big production.
Northridge Toyota Billboard Trucks
The Northridge Toyota branch devised a novel approach to advertise its clearance sale.To communicate what was happening to observers, they used clever symbols. You can see that billboard trucks have interesting graphics and a well-known theme. Toyota presents a convincing case for purchasing goods with a prominent emblem in the center.
Coca-Cola’s Christmas Truck
Coca-Cola is another business that successfully observes the Christmas season. They are rumored to haul one of these mobile billboard trucks every December. Their recognizable emblem and red hue complement many themes, notably this retro Christmas artwork. People are moved by it and are inspired to crack open a Coke with their family. A very healthy approach to fostering brand loyalty.
KNIX- Stop Trashing Their Periods
A trash truck in New York was decorated by the Toronto-based intimates firm Knix with a sign urging women to “stop wasting their periods” to raise awareness of the 6 billion tampons thrown away annually. Given that Times Square alone receives 40,000 visitors every day, the campaign also paid visits to Grand Central Terminal and the Brooklyn Bridge.
The Tostitos x Pepsi Truck
Pepsi-Cola and the FritoLay brand have teamed up using the Mardi Gras celebration as a marketing opportunity. The vivid hues combined with the well-known Christmas theme would immediately grab spectators’ attention.
Discussing gatherings and offering suggestions for selecting food and drink successfully sways the buyer’s decision.
Global Industrial
Global Industrial, a significant player in the market for maintenance and material handling solutions, visited Movia to fortify and enhance its brand. Five trucks circulated the Orlando area over 14 weeks, producing 24.6 million impressions at a staggering CPM of $1.28.
The success of this campaign is comparable to that of Johnson and Starr, who were previously discussed, especially in light of the roughly 90% increase in their site’s click-through rates.
T-Mobile’s LED Billboard Trucks
A good LED advertising vehicle appears at night; it is bold, vibrant, and seductive.The distinctive pink of T-Mobile has always had an effect. The appealing word choice, along with the superb imagery, make this advertisement unstoppable. It is effective at swaying a customer’s choice.
Johnson and Starr
An Austin-based company gave Texas business and residential owners loans to help them pay off exorbitant or overdue property taxes. They hired 3 Movia trucks to drive their advertisements around Houston for 12 weeks to raise awareness of their business.
The outcomes were extremely impressive, with post-campaign Google Analytics statistics showing a 130% rise in Organic Search Click Through Rates (CTR).
Kit Kat Billboard Trucks
Anyone can be stopped in their tracks by Nestle’s billboard truck because it has just the right combination of fun and creativity. The snappy slogan of KitKat is used in this campaign, accompanied by eye-catching images. Even though we all know there isn’t a man on a hammock inside this truck, Nestle almost makes us believe it. People are tremendously entertained while being persuaded to buy by this.
The Bottom Line
Billboard trucks have always played a crucial role in marketing campaigns. They are an excellent technique to reach a wider audience. If you are also in search of unique yet effective marketing techniques using billboard trucks, contact Bulldog Mobile Billboards. We have a knowledgeable team who will assist you in creating the best billboard truck campaign for your brand.
