Marches, rallies, and protests are happening nationwide, and organizers and activists increasingly use out-of-home (OOH) advertising, particularly mobile digital billboards, to attract notice at the events and motivate participants. The term “activist” has become more prevalent in recent years. The public has recently become more vocal about human rights abuses, social inequality, and government failures. There has been a shift, like demonstrations and marches, in recent years. For instance, the importance of social media in organizing a protest or rally has grown significantly in recent years. Current practices indicate that activists increasingly depend on mobile digital billboards to spread their message. The days of a demonstration or rally only utilizing posters and pamphlets are long gone. Keep reading to learn why digital billboards will be helpful for advocates in the year 2023.
Highly Affordable
The high cost of some forms of marketing makes them unfeasible for small companies to use. This is especially problematic when it comes to younger forms of advertising like social media marketing, where measuring and proving the return on investment can take time and effort. Spending money requires assurance that it will be put to good use. Setting up mobile digital billboards is more cost-effective than most other promotion types.
Not only are mobile billboards excellent for ad recall, but a study by Product Acceptance and Research, Inc. found that they boost sales by 107% compared to only 54% for static billboards.
One can get an excellent, proven promotion method that has been shown to increase sales for less money. Knowing whether or not an expenditure is beneficial is essential before making any financial commitments. Mobile digital billboards from industry leaders like Bulldog Billboards are more cost-effective in the long run than traditional advertising methods.
Gain a Strong Influence with Mobile Digital Billboards
To begin with, unlike more conventional forms of outdoor advertising (such as static billboards, bus wraps, and street furniture), which are subject to local regulations and restrictions from individual ad unit owners, mobile digital billboards allow activists more freedom to share controversial viewpoints.
The primary point of a rally or protest should be front and center. Even if there is a large turnout, the rally’s purpose will be lost on onlookers if only the audience itself is there to support it. A mobile digital billboard is the most effective means of getting your information across. Mobile digital billboards also make it simple for advocates to spread controversial messages. If many people are around, a digital sign will still be noticeable. This is far superior to a chart which is challenging to read from a distance.
Recent surveys indicate that approximately 55% of the population has encountered a digital sign. A digital signal elicits a more significant response from the public than a traditional billboard or poster. Getting your word out to the public is the primary goal of any rally or protest. Furthermore, there are countless ways for any company to create the ideal message for any advertising need. These innovative forms of marketing can be customized and edited to meet the demands of a particular market or demographic. Ads get the most attention and impact this way, leaving a lasting image and inspiring people to take action.
Impact on Social Media with Mobile Digital Billboards
To get their message out, activists frequently turn to social media. You should use digital billboards and social media to attract a large audience to your rally or protest. The term is the engine that powers the social media universe. Displaying compelling messages and trending hashtags on digital signs is a surefire way to increase interaction. Taking pictures at a rally and posting them online is a common way for people to receive attention and support. Put up some digital billboards at your rally to catch the attention of any journalists who might be covering the event. A mobile sign is an excellent tool for gaining widespread online exposure. With the help of mobile digital billboards, your demonstration will reach a wider audience as people spread the word about its cause.
Furthermore, mobile digital billboards can direct people at an event to the social media platforms and hashtags where the conversation is already taking place, thereby accelerating the spread of the word and raising even more consciousness.
Conclusion
Mobile billboard marketing is increasing. Your rally theme doesn’t need to be rethought every day. A mobile digital billboard gives you the flexibility to update your statement whenever it’s necessary. It’s time to upgrade your demonstrations and rallies with Bullbog Billboards. We have been engaged to run Billboard Truck campaigns in multiple markets at once many times. A new product can be introduced quickly, and a national advertising effort can receive widespread support.
