Everywhere is now filled with smartphones and various distractions, so catching someone’s attention can be quite challenging. This is why, in marketing and advertising it’s wise to think outside the box as opposed to going with the flow.
Consider mobile billboard advertising as an example. Unlike content, on a phone screen that can easily be scrolled past a mobile billboard commands attention. Imagine this scenario; You’re cruising down the road and suddenly beside your car appears a mobile billboard.
Large advertisements, like these are not frequently overlooked in marketing and advertising. Although social media and search ads are popular there’s an appeal to an advertisement on wheels.
The exciting part? Mobile billboard advertising can grab people’s attention all while sparking conversations about your brand. Utilizing a billboard is a method for businesses to initiate new discussions turning passersby and motorists into potential customers.
How exactly can you do that? That’s the question we’re exploring in detail below. We’re going to tell you how you can enhance your billboard, for engaging interactions. It’s all about transforming a glance into a connection.
What Are Mobile Billboards?
If you’re new to the world of mobile billboard advertising there’s one point you should be aware of; these vehicles are more than moving advertisements. They represent a fun and innovative method to capture attention and revamp your marketing approach. Here’s what you should understand about them before utilizing a billboard to foster conversations.
Types of Mobile Billboards
There are typically two kinds of billboards; truck mounted billboards and digital mobile billboards. Truck mounted billboards are placed on the back of a truck that travels through neighborhoods or busy areas to display your advertisement. These billboards are highly noticeable and provide flexibility in reaching your target audience.
Digital mobile billboards take the truck mounted billboard and give it a technological twist. By utilizing LED screens your company can enhance its advertisement. With colors, dynamic content and the ability to display ads on one screen you can ensure that your message stands out with a digital mobile billboard (which can be quite challenging, in the modern world!).
Read Also: 10 Creative Ways to Utilize Mobile Billboard Advertising for Local Businesses
Before You Create Your Mobile Billboard
Looking to create a moving advertisement that sparks conversations? There are steps you can take to ensure that your mobile billboard effectively drives results for your business.
Figure Out Who You’re Targeting
Before diving into the process take the time to determine the demographic you aim to connect with through your billboard. Are you focusing on families in areas or young individuals residing in centers?
Consider where your ideal customer resides, works and engages in leisure activities. By doing so you can tailor your Mobile Ads Truckand route to reach them effectively. Crafting a billboard becomes simpler when you have a clear understanding of your target audience and their expectations, from your brand.
Define Your Mobile Billboard Goals
You have identified your target audience. Now it’s time to define the objectives for your billboard. Are you aiming to foster brand recognition or drive traffic to your website? Here are a few scenarios:
- Increasing website visits: If you’re looking to get more visits to your website adding a QR code to your mobile billboard is a simple and effective way to go. You can then also track the number of visitors to your website through analytics.
- Encouraging app downloads: Want more people to download your app? Think about offering a sweet deal like “Enjoy 20% on food items or in our store when you download our app!”
- Increase sales: Looking to increase sales? Using a limited time promotion can also be beneficial. Providing a discount code or an exclusive offer will motivate people to make a purchase.
When you work out your goals before you create your mobile billboard, you’ll have a much easier time tracking its success. Then, you can make adjustments to better reach your audience and convince them to interact with your business.
Read Also: What Is Mobile Billboard Advertising and How Does It Work for Your Brand?
Creating a Successful Mobile Billboard
Your audience and goals are set—now’s the fun part! It’s time to create a mobile billboard that will get people talking. With only a few seconds to make an impression, you’ll need to come up with something that will grab someone’s attention right away. Here’s what you can do.
Tips for Mobile Billboard Messaging
Yes, design is fun, but before you jump right in, you’ll want to start with your messaging. Your mobile billboard should include:
- A clear call to action. Your mobile billboard will only help you get closer to your goals if you tell people where to go! Whether it’s clicking a link or using a discount in-person, make sure your mobile billboard has a call to action. It should be short and tell exactly what viewers should do next. Examples: Download our app, visit our website, grab the discount, etc.
- Concise messaging. Less is more, here! Make sure your mobile billboard is short and to the point. You only have so much space, so you don’t want to waste it. Create an attention-grabbing headline and a short message that highlights what your brand has to offer.
Tips for Mobile Billboard Design
Once you’ve finalized your text it’s time to move on to the design phase. Here are some key points to consider for your billboard:
- Use attention grabbing visuals, like colors, clear images and readable fonts. Keep the design simple. Uncluttered to ensure your message stands out effectively.
- Maintain a brand identity throughout your billboard. While it’s important to catch peoples attention make sure not to overdo it with elements that could dilute your brand image.
Implementing Your Mobile Billboard
Now that you’ve got the perfect billboard, it’s time to think about where to put it. Picking the right location and time of day is incredibly important. Here’s how you can make sure you do both.
Where Your Audience Hangs Out
Start by figuring out where your audience frequents. The good news is, there are plenty of spots you can put your mobile billboard. Just make sure they’re spots your audience actually goes to. Consider:
- City centers. If you’re located near a downtown area, it might be the perfect place to put your mobile billboard. Any shopping centers or venues are often crowded, making them a great spot for people to notice your brand.
- Busy highways. Live near a heavy-traffic highway? These types of roads are a mobile billboard’s dream—especially if people are stuck in traffic! Then, your ad will offer them the perfect distraction as they wait.
- Event venues. Concerts, sports games, festivals, trade shows—all of these provide an opportunity for your mobile billboard. Look at an events calendar for your area and see if any attendees would be interested in your ad.
- Business districts. Don’t forget about more professional spots! Parks or restaurant areas where professionals go for lunch or a break throughout the workday might be just what you need to see results from your mobile billboard. Take a look at offices or campuses where people will see your ad as they’re working.
When Your Audience Is Out and About
Think about when your audience is active. Will your mobile billboard be more effective if it’s out at night after an event? Or in the morning as parents are driving their kids to school? Pick the time of day when your ideal customer is most likely to be out and about. And, if your initial research didn’t pan out, know you can switch the time of day your ad is on the road. It’s okay to adjust!
When the Weather Is Right
Don’t forget about the weather. Keep an eye on the forecast so you can change your route if you need to. Luckily, this is an easy switch—just make sure you work with a mobile billboard advertising partner who understands how important weather is when it comes to maximizing your budget.
Read Also: Mobile Billboard Advertising vs. Traditional Marketing Channels: A Comparison
Making Changes to Your Mobile Billboard
Congratulations! Your mobile billboard is on the move. You might be wondering, “Now what?”
Once your mobile billboard advertising strategy is a go, be sure to update things if you’re not seeing results. You’ll want to continuously optimize your campaign if your mobile billboard isn’t generating conversations. Try these things:
- A/B testing. Not sure which mobile billboard will make the biggest splash with your audience? Test two of them! Create two designs and swap them out one after the other. This way, you can see which campaign is most effective and ensure you aren’t wasting a dollar of your marketing budget.
- Switching up your approach. Did you start with a traditional mobile billboard? Maybe it’s time to opt for digital. Don’t be afraid to think outside the box and experiment! A new tagline, colors, or images can work wonders when improving your ads.
It’s okay if something doesn’t work initially. The most successful brands are able to take what they’ve learned and use it to refine their campaigns over time.
And there you have it! By focusing on your message, creative, target audience, and route, you can create a mobile billboard campaign for better conversation. So long as you set your goals beforehand and keep things simple, you’re sure to build new relationships with your audience.
Just remember: If things aren’t successful right off the bat, it’s okay to adjust! And if you need help with mobile billboard advertising, that’s what our team is here for. Send us a message today so we can help you create a mobile billboard people talk about!
