Insurance firm Allstate made one of the best outdoor ads of all time in 2007. Rather than use the standard billboard or bus stop poster, Allstate went with a more unconventional approach in Chicago. A vehicle appeared to be hanging from one of the top parking spots on the 17th level of the Marina Tower. Nonetheless, a huge banner hung underneath this vehicle, reading, “Are You in Good Hands? When it comes to guerrilla marketing, anything goes.
This tactic is not exclusive to Allstate. The use of “shock value” in outdoor advertising dates back decades. Thanks to the contemporary world, we’ve grown accustomed to the constant barrage of advertisements that we’re subjected to on our smartphones, billboards, and bus shelters. Exactly how can a campaign be heard above all the other ones?
Incorporating a bit of surprise into your ad requires some familiarity with guerrilla marketing techniques. This blog will explain guerrilla marketing and how it can be helpful for the development of your company.
What is Guerrilla marketing?
Guerrilla Marketing is a tactic employed by companies and brands to promote their goods and services in a way that will surprise and impress consumers. In addition, it can be used to describe novel marketing strategies that need little investment but yield substantial returns. The fact remains, though, that it is more effective than more conventional forms of advertising. It’s supposed to get people talking about a company or its wares. Potential buyers or information spreaders would benefit from this.
Guerrilla marketing’s minimal overhead and high ROI make it ideal for startups and small businesses. A significant impact on the general population would also be made. Guerrilla marketing is a promotional activity promoting the product or service through shock and unusual contact methods.
The goals of guerrilla marketing are similar to those of traditional, paid advertising efforts. The only real distinction is that the former is cost-effective while the latter is prohibitively expensive. Such an approach is the basis of a guerilla marketing campaign.
Examples of successful guerrilla marketing
Here are examples of effective guerrilla campaigns from history.
While the 2008 Olympics were held in Beijing, Nike aimed to raise its profile and boost sales. They accomplished this by opening a bogus Nike store in the center of the city, complete with phony Nike merchandise and employees dressed in Nike uniforms. Fans of the store queued around the block to get their first look inside.
In 2013, Volkswagen promoted the new Jetta with a guerrilla marketing campaign in New York City. The corporation put in place bogus parking meters all across town that would collect coins but instead provide free car washes to the lucky drivers.
To promote its Galaxy brand of smartphones in 2014, Samsung set up a network of “human charging stations” across London. Customers had to use the station for 30 minutes before charging their phones by plugging into an outlet next to the unit.
Effective strategies in Guerrilla Marketing
Here Are the Three Important Elements of a Viable guerilla campaign:
Do your Research
To be successful in guerrilla marketing, you require in-depth familiarity with your intended market. What are their preferred tastes? In other words, what gets a reaction from them? Where exactly do they feel the most discomfort? You can craft an effective marketing strategy with more information at your disposal.
Don’t just rely on the tried and true methods of advertising.
The potential for innovation in guerrilla marketing is boundless. Although television, radio, and print media are all excellent options for advertising, they may also be quite pricey. Think beyond the box to reach your targeted audience in a way that will make you stable.
Try to be resourceful with your money.
The ability to affect people’s lives does not necessitate a large budget. It’s true that occasionally attempting something on the cheap is what gets people’s attention. Spending your money in unconventional ways (such as putting up fliers or dressing up as a mascot) can give your guerilla marketing campaign its flavor.
Use of a glass wall display advertising truck
Marketing on Mobile Billboards
Advertisements on moving billboards are ten times more effective than those on buses and fixed billboards at reaching their target demographic. After every ten seconds, the three billboards on the sides and back of every Mobile vehicle display fresh content. This is the most effective method of reaching your audience because you may scroll several billboards on all three sides and play your radio spot through a sound system.
Mobile billboards travel along well-tested routes, making appearances in high-traffic areas to maximize the visibility of your guerrilla marketing campaign.
Truck with glass walls
The interior of the glass-enclosed truck may be transformed into a mobile showroom to showcase any goods. It is driven all over town and left parked wherever you like. A glass showcase is a creative approach to advertising your product because it stands out from the crowd. Having the glass display truck show up in the city’s busiest intersections is a great way to introduce the product to potential customers face-to-face.
It can be used to present cars, motorbikes, small motor boats, scooters, sea-doos, furniture, offices, apparel collections, jewelry displays, tourism displays, and countless other products and ideas. If you want to interact with your target market, you can convert the glass-walled display truck into a temporary store.
Digital Truck
The digital truck is fitted with cutting-edge technology and may be linked to a video camera for live streaming through HDMI and the internet.
Experiential truck
The experiential truck may be customized to feature any brand’s colors and logo and drive around town or travel the country as part of a roadshow in the form of a sampling glass display. An experiential truck is a way to go if you want to interact with your target demographic and distribute free branded samples.
Conclusion
Guerrilla marketing is an excellent strategy for spreading your message without draining your resources. All it takes is imagination or an idea to make a long-lasting impression on your audience. You should organize your campaign well and always have your objectives in mind. A well-executed guerrilla marketing strategy can set your company apart from the competition with minimal effort.
