Consumer behavior is evolving to the ever-changing advancements that continue to occur in our lives. As more and more people return to routine, safety guidelines remain a top priority. This is why touchless technology is rapidly extending and has increased the value of QR codes in the out of home (OOH) advertising. In video above you can see how Adobe use QR codes in their experiential marketing campaign.
QR codes were first created to track parts of cars for manufacturing. The growth of smartphones led companies to use QR codes in advertisements outside of homes. Because you could store information that could be used later, users could scan it for an application to install and enjoy an interactive brand experience. Today, QR codes are able to provide modern mobile capabilities, allowing for an interactive, hands-free experience. Smart cities are looking to open digital stores using QR codes that drive ad campaigns.
Benefits Of Using QR Codes in Out of Home Advertising
Who says just restaurants, cafés, and similar businesses will benefit from the technology, given that people are snapping QR codes regularly? Because we live and breathe OOH advertising every day, we were intrigued by how QR codes may be utilized (once more) more effectively in OOH advertising. Here are the benefits of QR codes in out of home advertising:
1. They Provide Real-Time Experiences for Participants
We all know that OOH advertising is an incredibly powerful tool in an entrepreneur’s toolbox for promoting offline-to-online conversions. But when you put a QR code on an OOH ad, especially in high-dwell time formats like mobile billboards, bus shelters, road furniture, and wild posters, that conversion second may happen instantly. A significant gain for entrepreneurs. You may use this to generate traffic to your website, download apps, increase social media followers, and maybe even advertise specific offers (only available through the QR code).
Rather than just increasing traffic, this offers a whole human experience that quickly immerses clients in the brand. You have a few seconds to capture a client’s attention. With QR codes on OOH ads, you can grab their attention with striking artwork and message, then provide them a way to engage with your model in real-time.
2. QR Codes Enable Marketers to Establish Targeted OOH Advertisements
Consider the above as a double-click, focusing on the conversion second when consumers point-and-click in real-time. Because OOH ads only have a second to grab a client’s attention, the call-to-action had to be simple. “Go to our website” or “follow us on social media” is all a model could do to promote an online conversion.
But QR codes in out of home advertising completely alter that relationship. Manufacturers may now create unique campaigns and landing pages to encourage specific customer actions. In other words, this enables businesses to create unique OOH ads that achieve specific goals.
3. They Facilitate Measurement
This one is obvious yet worth noting since who doesn’t enjoy knowledge? Following the social media account or installing an app are all examples of early conversions that may be monitored all the way to a purchase order.
This information will help you determine which ad locations, codecs, marketing campaign messaging, offers, and promotions generated the most interaction. This allows you to either double down on what’s working or modify your creativity in real-time to make it even better. So, any way you look at it, QR codes may open a new layer of OOH advertising measurement that leads to greater campaign optimization.
Marketers may also follow users and measure campaign performance by analyzing statistics in real-time. You can figure out how many people used the app and how they used it at a very low cost because QR technology is free and can be used on any media. Together with an original strategy and a user-centric approach, QR code technology is a strong tool. To see how we can help you with your out of home advertising give me a call at (214) 724-2729 or visit BulldogBillboards.com
