Keeping your advertising strategies up-to-date is essential, especially with the flood of ads on our devices every day. With all the advertisements popping up daily and within seconds on our multiple devices it can be difficult to get your message to stand out and get your audience to want to take action on your advertisements.
When marketers or advertisers attempt to get their message out on social media they are fighting ad blockers and multiple messages being thrown at them. Imagine getting a message to your audience that can’t be blocked and is easily seen that can’t be ignored.
Billboard advertising is one of the best ways of spreading your message to your target market. It is also one of the oldest forms of marketing still used to this day. That’s how you know the impact it can make. Billboard advertising allows businesses to showcase their products, messages, services, or anything else you can imagine to an incredibly diverse audience.
Now, you can’t just put up a poster and hope for the best. You must plan and design accordingly to get the results you want. One of the most effective and unique billboard advertisements are mobile billboards.
These are large moving truck displays in digital or vinyl format that grabs the attention of any people that are out and about. Mobile billboards traditionally offer a number of advantages such as flexibility, customization, and cost-effectiveness.
In this article, we will explore strategies for successful billboard advertising and cover the following topics to choose from:
- Understanding Billboard Advertising
- Target Audience Identification
- Compelling Design and Messaging
- Strategic Placement
- Integration with Digital Marketing
After reading this article, you will be able to decide if and how you can benefit from using billboard advertising to reach your marketing goals and grow your business.
Understanding Billboard Advertising
According to a Nielsen report, OOH advertising attracts 98 percent of the U.S. population each week, and billboard ads account for 66 percent of its reach. Billboard ads have the highest recall rate because 71 percent of consumers report that they often come across billboard messages, and 55 percent say they can recall a specific billboard ad they saw in the past month, meaning they remember the ad.
However, mobile billboards face many challenges such as traffic, buildings, or other advertisements, so billboard advertisements must be clear, concise, and attractive to attract people and make an impact.
Another huge hurdle is the regulation in billboard advertising. There are different laws and regulations billboard advertisements must follow and can vary from location to location. These laws and regulations can include any number of factors, such as the size of the billboard, the height of the billboard, the lighting, the imagery, and messages placed on the billboard. All these factors come into play when you’re trying to determine the best area in which you want your ads to run before starting a campaign.
Read Also: How Much Does Mobile Billboard Advertising Cost?
Target Audience Identification
The most important aspect of running any marketing campaign is to target its audience to what their audience wants, what they want to see, and what they want to buy. Your target audience is the group of people where you want to show your message, service, or product. Are the people interested in your message? It will help you with determining the needs of people, preferences, and design.
When defining your target audience, there are a few questions you need to answer.
- Who are those people, their age, gender, and source of income, education, occupation, family, or lifestyle?
- What are they looking for, what are their needs, what are their desires, issues, or goals?
- What are their opinions, what are their thoughts, what are their values, beliefs, and attitudes?
- What do they do? What message do you want to show your audience?
- What emotions do you want to evoke in them, are they bad or good emotions?
After you have your ideal target audience in place, creating a specific segment of them will help you reach them directly. This will then help you create your message and designs for your billboard advertisement to bring out the right emotions from your audience because you will have your ideal target market in place.
Read Also: Top Benefits of Mobile Digital Billboard Advertising
Compelling Design and Messaging
The question is how do you create a successful and appealing billboard design? You must first consider what you want to include in your design and address specific problems or solutions to your audience that will help reach their goals. Your billboard advertising design must be to the point and engaging for your target market.
When you’re going to create the design for your billboard the first thing people will see is the image. Use colors and shapes in the image to direct your audience to the message you want them to see. This will help people remember it, so it should be an image that gets people’s attention and makes them want to read on to find out more.
Strategic Placement
The next step to running a successful billboard advertising campaign is to choose and secure the best location for your billboard. Determine how many and what types of people will see the billboard and how they will react to it. Choose a location or area that will be effective for you and your business, you need to consider various factors like traffic patterns, population area, and best location.
There are a few things you should consider while choosing this location.
How many and how often do people pass by your billboard location, what is their mode of transportation, how fast do they move and how much time do they have to look at your billboard? Stop looking at the billboard and make sure the information written on the billboard is appropriate for your audience.
Read Also: Understanding Digital Sign Prices: A Simple Buyer’s Guide
Integration with Digital Marketing
The next step is to integrate with your digital marketing channels, meaning the online platforms and tools you have in place to communicate and engage with your target audience. Users like websites, social media, and digital marketing are essential because the world has developed a lot in the new era.
So make sure that your billboards have different strategies and considerations when integrating them into your digital channels like QR codes, hashtags, or social media handles. One way to integrate a billboard campaign with your digital channel is through the use of mobile billboards and QR codes. Your system can offer benefits in terms of integration.
Conclusion
Billboard advertising happens to be one of the most beneficial ways to get your message across. There is no way for your audience to block the message like online ad blockers offer. Mobile billboard advertising also offers a unique way for people to see your advertising message that has not usually been seen before. This will leave an imprint in people’s minds to want to learn more about your business, offer, or message to the world. If you’re interested in getting started with mobile billboard advertising, reach out to Rod Collins at Bulldog Billboards, or call us at (214) 724-2729 for more information.
