Father’s Day is just around the corner and consumers are already considering what they should buy for their loved ones on these holidays. Holiday shopping is a spontaneous happening, so using a billboard truck as an advertising method is a quick and affordable way to grab consumer’s attention when you need to.
Here are a few things to keep in mind when working on your mobile billboard ad campaign’s design for these special holidays.
A Billboard Truck Can PRomote Free Stuff!
As we’ve mentioned before, hosting an event in conjunction with your advertising vehicle is a smart way to get people to stick around and actually process your message. Even if you aren’t a food vendor, host an event that puts your advertisement on display while also enticing Dads to come get a free treat or sample of your product.
Then, when it comes time to start thinking of a final purchase, your product and brand will be one of the more memorable options for a Father’s Day gift.
Think Emotionally and Functionally
Let’s face it, many Moms and Dads just think differently when it comes to the types of gifts that they want to receive. Moms tend to love emotional gifts, while Dads will usually look out for something practical.
When creating your advertisement, try to think of multiple ways to address your message so that it appeals to both types of parents. This is a great opportunity to try out advertising via a digital LED truck. This option allows customers to create multiple messages to be displayed and adjusted as they
Connect Your Billboard Truck to an Online Campaign
Social media is a great way to get people excited about an upcoming product or sale, but sometimes you need an extra boost to your efforts. Consider adding a link to your website or a trending hashtag that is directly related to your product in your billboard ad.
Consider the Actual Timing of Your Ad
While this may sound silly, the timing of your ad campaign matters during Father’s Day. Moms and Dads tend to be a bit rushed during this time of the year, so you don’t want to plan out your mobile billboard advertisement too early. We suggest shooting for a couple of weeks before the big days for some of the best timing.
Also, as an extra tip, think about the optimal time of day when people tend to do their shopping in your area and plan your route accordingly.
Knock Upcoming Holidays Out of the Park with Bulldog Mobile Billboards
No matter the holiday, event, or product release, you will always want to have the best advertising method for your brand. Let Bulldog Mobile Billboards provide the best advertising option at an affordable price that fits your budget. Contact us today to find out more about our fleet of billboard trucks!
