It’s time for marketers worldwide to prepare for Black Friday as the Christmas season approaches. Marketers must consider several factors, from website optimization to introducing exceptional offers and giveaways.
Why are Advertisers Considering OOH Adverts?
Most online shoppers (93.2 million) participated in Black Friday shopping last year. This year is no different; there will undoubtedly be a rise in revenues and customers, particularly online sales, due to the epidemic.
Advertising during Black Friday is vital because of the size of the market and the simplicity with which consumers are convinced as they search for the perfect presents for their loved ones.OOH (out-of-home) advertising contributes significantly to Black Friday sales.
There is much to say about the natural, uninterrupted, simple, and cost-effective ways that OOH advertising reaches consumers, even though people will still be shopping online.
A recent survey by the (OAAA)Out of Home Advertising Association of America, which was provided to Marketing Dive exclusively, predicts that out-of-home advertising will impact consumers’ purchasing decisions during Black Friday and Cyber Monday. Marketers can now raise awareness among Christmas shoppers as OOH appears to be gaining attention from brands and consumers.
How Has COVID-19 affected OOH Advertising?
Since consumers were generally spending less time traveling, shopping in malls, and engaging in other in-person activities where the consumers could view traditional media displays, the OOH sector, unfortunately, suffered a decline in attention from consumers.
Since COVID-19 hit the world, retailers have shifted to digital media. Digital adverts gained popularity, and marketers shifted their focus from traditional advertising to “the new normal.” Therefore, OOH advertising lost its touch and strived hard during the tough times to regain its position in advertising.
How is it Regaining Interest Among People?
As people get ready for the holidays, the format seems to be regaining popularity from companies and consumers alike, providing marketing with a chance to raise consumer awareness.
Many people prefer to shop this way when they don’t know what they’re looking for and would rather peruse the shelves in person than spend hours online searching. It offers the ideal chance to show OOH ads to customers before and during Black Friday.
It is the best moment to influence customers’ buying decisions, whether they are currently inside stores or are just getting ready to go shopping. Additionally, according to statistics from The Harris Poll, 68% of American adults avoid digital ads and feel burnt out online.
The abundance of fantastic discounts on otherwise expensive goods makes Black Friday the year’s biggest shopping day. Since the epidemic, contactless promotional offers have grown in popularity and are a quick and straightforward way to reach customers at the point of sale. OOHmarketing offers the ideal platform for increasing Black Friday sales.
People prefer to drive their cars to go shopping these days rather than using public transportation because they feel safer doing so. When consumers are moving and considering what they will buy at their destination, it is the best time to reach them.
Giant, prominent billboards that convey a sense of insistency and significance on the advertised product will not only compel people to think about your product but will also motivate them to make the buy as quickly as feasible.
People who are worn out from increased screen time working from home may relate to billboards and other OOH media.
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