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Cat in the Hat’s “Cat-a-Van” Campaign

Campaign As part of NEA’s Read Across America’s 19-city tour to raise awareness about reading and literacy

Dr. Seuss’s famous feline, the Cat in the Hat, will be hitting the road in a custom designed Cat-a-Van complete with a cozy reading nook and whimsical lounge furniture and décor, to deliver a very important, yet simple message: Read, read, read!

The Cat-a-Van features a complete exterior vinyl wrap with familiar stripes, 18 scrolling/changing billboards, and a three dimensional scene inside the vehicle.

The effort is sponsored by the National Education Association’s (NEA) Read Across America, an award winning program aimed at raising national awareness about the importance of reading and literacy. The Cat-a-Van’s tour is a 19-city, 11-state Read Across America Reading Tour taking place from February 25 through March 7, 2009. The tour will visit public school students located in and around: Baltimore, Md.; Philadelphia, Pa.; Washington, D.C.; Trenton, N.J.; Newark, N.J.; Hartford, Conn.; Waterbury, Conn.; New York, N.Y.; Phoenix, Ariz.; Portland, Ore.; Seattle, Wash.; Denver, Colo.; Salt Lake City, Utah; and Las Vegas, Nev. To keep reading on the calendar all year-round, NEA will provide thousands of books and cash donations to public school libraries.

For more than a decade, NEA’s Read Across America—the nation’s largest reading celebration—has been revving up young readers, with more than 45 million expected to participate this year alone.

Visit www.nea.org/readacross for additional information on the Read Across America Cat-a-Van Reading Tour, including design sketches of the Cat-a-Van and the latest information and a listing of events happening around the country to celebrate NEA’s Read Across America.

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The National Education Association is the nation’s largest professional employee organization, representing 3.2 million elementary and secondary teachers, higher education faculty, education support professionals, school administrators, retired educators and students preparing to become teachers.

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