Two popular consumer groups are Millennials and Gen Z, before crafting your digital marketing approach, you must consider your target; however, there is a noteworthy disparity in how each group interacts with content, so marketers must be conscious of these discrepancies. Age should never be disregarded when developing a custom strategy for your target market – only then can effective campaigns truly come alive. Utilizing visual media such as video or motion graphics will draw in millennials, while platforms like TikTok and Instagram stories offer the kind of authenticity that resonates with Gen Z. If you want to ensure your digital campaigns are successful, begin by asking yourself, “What type of content am I using?” and “What message do I hope to convey?”. By doing so, you can guarantee your marketing tactics align with their divergent preferences.
Overview Of Millennials
Millennials comprise individuals born between 1981 and 1996 – while some may deem the exact dates up for debate, this is a great beginning point. As such, they are typically young adults who were children or teens when 2000 rolled around — thus earning them their moniker of ‘Millennials.’ There are various distinguishing qualities that you should be aware of concerning this generation; many will display traits including:
- Millennials are driven by purposeful inspiration. Unlike earlier generations, they will not take on menial tasks merely for monetary gain.
- This generation is committed to overturning the traditional hierarchy; they will not accept that something has been and must remain as it is.
- Millennials have a strong desire to connect with their superiors on a deeper level, not only treating them as bosses but also developing meaningful friendships.
- They possess a natural intuition when it comes to cutting-edge technology. Growing up in the age of revolutionary mobile devices, they have developed an innate ease with them and are adept at adapting to their frequent changes.
- The rapid growth of technology throughout their lives has made them adaptable to inevitable changes.
- Their enthusiasm for learning is unyielding. To them, life is a perpetual voyage of education and exploration; they’re consistently probing to understand why something exists the way it does.
Overview Of Generation Z
Although the exact timeline of Generation Z is still under debate, they are typically born between 1997 and the early 2010s. This means that most Gen Zers today range from teenagers to young adults. Often generations go by a letter title – with Millennials being an exception to this pattern – however, Generations are again using letters for naming purposes, starting with Gen Zers. Alongside their unique generational label come a few defining traits, such as:
- These kids have never known a world without the omnipresence of powerful mobile devices and internet access; this makes them digital natives.
- Gen Zers are highly aware of mental health issues and have taken strides toward ending the shame often associated with them. They embrace themselves and support one another in ways unheard-of before now.
- The younger generation is more socially aware than, the older generations, particularly regarding disadvantaged communities, minority groups, and environmental causes.
- The pandemic has disproportionately affected Gen Zers more than any other cohort.
- This generation has embraced diversity as the new norm. Unlike previous generations, they do not perceive racial disparities similarly.
- Older members of the generation exhibit outstanding financial acumen. Gen Zers approach every purchase, big or small, with vigilance and prudence.
How to Market While Targeting Generation Z and Millennials
Suppose you’re looking to maximize your customer base. In that case, you must consider unique marketing approaches for targeting generation Z and millennials. These generations are unlike other generations regarding their online shopping habits — they don’t respond well to traditional advertising. So, what’s the best approach? A few tactics can be employed to increase your conversion rates, such as utilizing creative content and ensuring your message is disruptive. You’ll also want to ensure the content resonates with their lifestyle: funny, relatable stories or images will entice them more than merely informing them about products. Investing in influencer marketing and being open to trying new platforms can help set you apart from the competition. By tailoring your marketing approaches appropriately, you should experience greater success in reaching these two distinct generations of consumers.
Targeting Both Generation Z and Millennials
Millennials and Gen Z differ in many ways, but the lines between them are blurry. Both generations enjoy utilizing social media as they mature alongside its development; it is now a highly effective communication platform to engage with your target audience. That being said, their preferences of individual platforms vary slightly from one another — something you should keep in mind when strategizing your approach on social media! Millennials, for instance, are typically accustomed to social media systems such as YouTube, Facebook, and Instagram. Since these platforms center around content that is longer than Generation Z is used to—even if they’re not nearly as extended as magazine articles or newspaper stories—the length of the posts still makes a difference. For the younger generations, Snapchat and TikTok are two of the most well-known social media platforms.
When targeting generation Z and Millennials have distinct preferences, beliefs, and behaviors. Although technology has evolved quicker than ever before in history, these generations have been able to use it to form the world around them in unprecedented ways. To reach out to this demographic effectively, businesses must comprehend how they think and act accordingly. Bulldog Mobile Billboards provides billboard truck campaigns to brands and businesses, enabling them to advertise across their city. Our mobile glass wall display trucks can also be used at festivals or events – reaching a highly engaged when targeting Generation Z and Millennials! By tapping into this generation, you can build valuable connections with your customers that will last years.
