Do you ever feel frustrated with your marketing efforts? You may be asking yourself where is my return on investment or how can I improve this or is there a way I can put my brand in front of more people? The key is really to make your marketing campaign unique. There’s a giant mess of clutter on the internet nowadays and too much competition. What will make you stand out among other brands? One of the solutions is more than likely an advertising vehicle.
If you want to try something new, you’re not alone. We know that it can be scary to try something new, but we’re here to show you the ins and outs of this trend, and how it can help your brand.
What is an advertising vehicle?
An advertising vehicle is a useful addition to any marketing event, tour, or campaign. Check out Bulldog’s advertising fleet HERE. When it comes to the type of marketing campaign you’re looking to grab attention to there are many possibilities:
The most popular is typically the LED billboard truck because you can show multiple messages to your audience and it’s also very noticeable with the lights. The glass wall truck is great for experiential marketing campaigns. You can have people come up directly to the truck to really experience your brand, whether it’s a movie, podcast, food, or even experiencing the comfortability of airline seats (which we have done in the past).
Anything that’s on wheels can be used to represent your brand. Whether you use it as an accent at a conference or on a stage in a promotional campaign, or even as an advertising vehicle to enhance your events, it can help make your events memorable experiences for your customers.
So, what’s the pay off?
Your brand’s story is revealed through an advertising vehicle. You’ll reap the rewards when you provide an experience to your audience that includes any of these advertising vehicles, such as:
- Increasing your brand’s presence
- Building customer loyalty
- Boosting revenue
- Adding trust to your customers
- Boosting your online presence
You will see a definite increase in the amount of people who visit your site with a mobile advertising vehicle. Instead of having a single ad campaign for a billboard or a marketing event held at a regular store, you can now hit numerous cities in numerous markets at the same time and all without having to leave your office or house. They also are not missed by many people, since they’re so unique to come by! The presence of your brand will increase exponentially.
What advertising vehicle is best for your business?
Which vehicle will help tell your businesses story, vision, and mission the greatest? It’s ultimately down to what you’re looking to accomplish. Depending on your preferences and the feel you like for your business will play a big role. You also need to think through who your audience is. Where they’re going to be, what time they’re going to be there at, space available, and is this the right location.
When deciding which mobile advertising vehicle is right for you, it’s important to determine what you want your ads to do. Do you need them to drive app installs? Or do you need them to provide extra revenue through purchases in store or online? Either way, at Bulldog Mobile Billboards we’ll help you narrow down your options depending on your goals. Really the choices are endless though, since we’ve been in business over 16 years. We have seen a multitude of advertising vehicle campaigns and know what works and what doesn’t.
