Money used on advertising is only well-spent if the resulting ROI is excellent. Over the years, there have been several methods of advertising that businesses like yours have tried out, only to be let down with meager to no results.
With mobile billboard advertising, your advertising budget can take you farther than ever before, and we aren’t just saying that because of the four wheels it’ll be traveling on! Check out some of these examples of how “traditional” marketing methods could be eating up your cash and why an investment in a billboard truck ad campaign is the most cost-effective way to go.
Print Makes Measuring Success Difficult
In the old days of advertising, taking a page out in the newspaper was the route to go. Now, with the advancement of digital out of home advertising, not only is this trend dying out, but the cracks in the system are starting to show.
Compared to an advertising truck campaign, it’s still very expensive to take out an ad in print that gets you noticed. Depending on the size or range of the publication, print costs can vary from $500 to costs in the high thousands.
Imagine spending thousands of dollars on an advertisement that most people just will not see. With print advertising, this is sadly the case. It’s difficult for one to measure advertising ROI because you just can’t tell which subscribers or buyers actually took the time to read the ads.
Advertising with a mobile billboard truck can help get your message front and center for the audience that is most likely to purchase your services. With GPS capabilities, it has become easier to track what locations received the most attention for your well-crafted advertisement.
Broadcasting is Expensive and a Gamble
If you thought print was a marketing gamble, wait until we show you the money you’ll be spending at the roulette tables of radio and television broadcasting. A single 30-second spot on television could cost your business between $200 and $1500 plus dollars if not much more. When paying for a television ad, the cost is determined by every thousand people who might see your spot.
Similarly, radio stations can charge as high as $5,000 per week to put your ad on the airwaves. Keep in mind, none of this guarantees that your target audience will be exposed to the spot and come pouring through your doors.
In fact, it’s a huge gamble that most local business owners would want to avoid. Luckily, with digital truck options on the market, you can still get the audio and visual elements of an advertisement in front of an audience for less. The best part about this route is that you get to choose when, where, and for how long your advertisement is seen.
Digital Truck Campaigns Keep the Playing Field Even
We know that you may not have the millions to get your spot on television during a popular sporting event or holiday. However, with advertising trucks, you can help keep the playing field level by expressing your creativity with an affordable advertisement that can be just as effective as something produced by a larger competitor.
Make Your Next Ads a Hit with Bulldog Mobile Billboards
Don’t spend another cent on traditional advertisements. Think outside of the box and get your message on a billboard truck from Bulldog Mobile Billboards. Our fleet ranges from digital trucks to glass-walled display options. If you know it’s time to see results in your advertising ROI, get in touch with the pros today. We’ll be glad to get your message rolling!
