Remember the tired, old cardboard signs flapping in the wind? Yeah, those. Now imagine captivating your audience with dynamic, eye-catching messages that transform in an instant. Sounds pretty awesome, right? That’s exactly what digital signs offer, and the best part? You don’t need a Hollywood budget to join the show.
In this article we’ll go over all the frequently asked questions and help you pick out the perfect digital sign that will show your business in the best light!
What are Digital Signboards?
Digital signboards are LED signs that display messages of interest or information to a target audience. You can see digital signboards in many places including billboards you drive by, at doctor’s offices, at stores, or on mobile billboard trucks.
Three Main Types of Digital Signboards: Indoor, Outdoor, and Interactive Options
There’s many options to showcase your message when it comes to using a digital signboard. Find the perfect fit to your message by using any one of these digital signboards:
1. Indoor Digital Signs
It’s time to showcase your promotions, messages and information to attract your audience and bring enthusiasm to your business. Indoor digital signs usually cost anywhere from $5,000 to $10,000, but these costs are easily saved due to longevity.
Their Strengths
- Versatility: Grab your audience’s attention with unique displays and dynamic content. Use your digital signboard for menus, products, maps, messages, and much more!
- Compact Size: Digital signs come in a wide array of sizes that can fit in your ideal spaces; wherever it may be.
- High Resolution: Make sure to get the best quality and picture, so it attracts your audience and puts your brand in the best light.
- Cost-Effective: Generally more affordable than their outdoor counterparts, they provide an excellent value proposition for indoor communication needs.
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2. Outdoor Digital Signs
Envision your message commanding attention, day or night, rain or shine. Outdoor digital signs are able to withstand multiple weather elements to grab attention in outdoor scenery.
Their Strengths
- Durability: Durable weatherproof signs will help provide continuous operation no matter the weather.
- High Brightness: Your digital signboard must be noticeable even in harsh lighting conditions, so the message can be seen from far away.
- Large Sizes: Grab people’s attention in traffic or walking pedestrians with eye-catching displays.
- Dynamic Content: Showcase real-time information like traffic updates, weather forecasts, or event promotions, keeping your audience informed and engaged.
3. Interactive Digital Signs
Engage your audience on a new level using interactive digital signs. These start out at a price of $15,000 and help your audience really engage with your brand.
Their Strengths
- Touchscreen Technology: With a touchscreen display, users can engage actively to increase engagement and retention across the board.
- Increased Engagement: Once you have increased engagement there’s a multitude of things you can use an interactive digital sign for from feedback kiosks, games, mobile QR codes and much more!
- Data Collection: Track your audience with data to refine your marketing strategies even more.
- Modern & Innovative: Be the tech-savvy and updated looking business people are looking for when it comes down to improving your brand’s look and feel.
Your goals and communication methods are the most important when it comes to picking a digital signboard. The three main types listed above will help you make an informed decision.
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Prices of Digital Signboards by Type
1. Indoor Digital Signs ($5,000 – $10,000)
For businesses seeking to brighten up their indoor spaces and engage audiences within enclosed environments, indoor digital signs offer an attractive value proposition. This price range reflects several factors:
- Size: Smaller signs suitable for lobbies or waiting areas typically fall on the lower end, while larger displays commanding more attention cost more.
- Resolution: High-definition screens deliver crisp visuals but come at a premium compared to standard resolution options.
- Features: Static images have a reduced cost, but less advanced features like scheduling out content or playing back videos.
- Brand and Warranty: High prices come with highly regarded brands and longer warranties due to quality and guarantees.
2. Outdoor Digital Signs
Outdoor digital signs tend to cost more due to them having weather elements protection and needing a larger size to display messages:
- Size and Brightness: With a large display screen you’ll need to use higher brightness levels, so it’s easily visible.
- Durability: Weatherproof enclosures and sturdy construction materials contribute to the overall cost, ensuring long-lasting performance.
- Additional Features: Extras like temperature sensors, anti-glare coatings, or remote management capabilities add to the price tag.
- Location and Installation: Permitting requirements and complex installation processes in specific locations can impact the final cost.
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3. Interactive Digital Signs
For businesses seeking to add an interactive element to their communication, these signs offer a unique experience but come with a slightly higher price tag. Here’s why:
- Touchscreen Technology: The cost varies depending on the size, sensitivity, and durability of the touchscreen interface.
- Software and Content Development: Interactive features require specific software and engaging content creation, which can add to the overall cost.
- Security Features: Ensuring data security and preventing unauthorized access requires additional hardware and software, impacting the price.
- Maintenance and Support: Regular cleaning and technical support for the touchscreen functionality contribute to the ongoing costs.
Prices of Digital Signboards by Size
Just like clothes, size matters! The ideal size depends on your space and viewing distance. Generally, the price increases with size, so choose wisely and discuss your needs with our experts.
Prices of Digital Signs by Company
Research reputable companies and compare features before making a decision. Professional companies charge higher as compared to new companies. Because they don’t only provide digital signboards but also top-notch services.
Prices of Digital Signs by Area
Installation costs can vary depending on your location and any permits required. Partner with a company like Bulldog Mobile Billboards that understands local regulations and can factor these costs into your overall budget.
Different Factors That Impact Digital Sign Prices
While size plays a significant role in digital sign pricing, it’s just one piece of the puzzle. Several other factors can influence the final cost, impacting your budget and purchase decision. Let’s delve deeper into these hidden influencers:
1. Technology & Features
- Resolution: Sharper visuals come at a premium. Choose wisely based on viewing distance and content type. Don’t overspend on unnecessary resolutions if not crucial.
- Brightness: Outdoor signs require higher brightness for visibility, increasing the cost. Indoor signs with adjustable brightness offer flexibility.
- Touchscreens: Interactive signs with touch functionality naturally cost more but add engagement and data collection possibilities.
2. Hardware & Construction
- Mounting Hardware: Wall mounts, floor stands, and custom options have varying costs. Choose based on space, desired visibility, and aesthetics.
- Weatherproofing: Outdoor signs require durable enclosures to withstand elements, impacting their price compared to indoor counterparts.
- Cooling Systems: High-performance signs, especially large displays, might need cooling systems, adding to the cost.
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3. Software & Content Management
- Content Management System (CMS): User-friendly CMS makes content creation and scheduling easier but might come with monthly subscription fees.
- Pre-designed Content: Consider purchasing pre-designed templates or animations, impacting the overall cost.
- Custom Content Development: Creating unique content from scratch requires additional investment in design and production.
4. Installation & Maintenance
- Professional Installation: Ensure smooth setup and avoid damage by opting for professional installation, which adds to the price.
- Permits & Regulations: Depending on location, permits for outdoor signs might be required, impacting cost and installation timelines.
- Warranty & Maintenance: Choose signs with reliable warranties and readily available maintenance options to minimize downtime and unexpected expenses.
5. Brand & Reputation
- Brand Recognition: Reputable brands known for quality and service might command slightly higher prices compared to lesser-known brands.
- Warranties & Guarantees: Longer warranties and comprehensive guarantees often reflect higher manufacturing standards and impact the price.
Related Blog: Choosing the Perfect Spots for Billboard Advertising Success
How Do You Calculate the Return on Investment for Digital Signage?
First, you must calculate the costs of the digital signboard. This includes any hardware costs, software costs, installation costs, design and content creation costs, and operational costs.
Once you have that number you can calculate your profits from the digital signboard. If you added a QR code to the digital signboard this can further help with your calculation to determine the amount of traffic or sales on your website, calls, or place of business.
Related Blog: What is Lift Analysis and How is it Calculated?
Cost vs. Value: Understanding the Long-Term Benefits of Digital Signboards
Digital signboards can provide multiple benefits and value to your business. The question is do the costs associated with the digital signboard outweigh the benefits. We mentioned above some of the costs associated with a digital signboard, but the value of the signboard is also what needs to be taken into consideration.
Digital signboards can help with customer engagement, your brand image, targeting your audience with an appropriate message to increase business, and reducing costs for additional advertising materials by displaying multiple messages quickly and easily to your audience.
Digital signboards are also easily scalable in businesses and have a long shelf life compared to traditional printed materials. They give your business an extra boost as well through their beautifully displayed messages or information proving an engaging customer or client experience.
Wrapping Up
Picking the right digital sign involves understanding your options, considering your budget, and recognizing the value digital signs bring to your business. Using Bulldog Mobile Billboards as your trusted partner and guide to digital sign prices will help you make the most informed decision when it comes time.
Pick out the perfect sign for your needs, manage your costs appropriately, and put your business on a great path forward. See the difference Bulldog can make in your business by contacting Rod Collins at (214) 724-2729.
People Also Ask
Digital signage is a technology that displays information, advertisements, and other messages on digital screens. It’s used in public spaces and businesses to communicate with audiences.
The cost of digital signage varies depending on size, type, and features. Prices can range from a few hundred dollars for basic models to several thousand dollars for advanced, interactive displays.
Digital signage offers several benefits, including the ability to update content quickly, attract more attention than traditional signs, and deliver targeted messages to specific audiences. It can also enhance customer experience and engagement.
To reduce costs, consider choosing signage with only the necessary features for your needs, opt for standard resolution over high definition when suitable, and look for competitive pricing from various suppliers. Additionally, using cloud-based content management systems can lower initial software expenses.
