Are you considering using mobile digital billboards to penetrate a new demographic successfully? It is an effective tool for introducing a new product or building anticipation toward opening a store. The following tips will break the competition and create an engaging medium so your brand is admired.
Use a logo proudly on mobile digital billboards
Effective mobile digital billboard design begins with the company’s name and logo. It represents brand identity so the customers recognize the business among the competition. Therefore, logos are an integral part of the design, alongside its placement. The logo must be consistent throughout mobile billboards. In other words, the logo must match the website and social media graphics.
Businesses are encouraged to display their logo at the top of their advertisement to grab the reader’s attention. Moreover, the logo must complement the advertisement’s color and layout. Otherwise, it sends a confusing message.
Keep it precise
After the logo placement is decided, the client focuses on delivering their message with the mobile digital billboards. These advertisements are non-stationary and promote a message that motivates the audience to interact with the business. You only have a few seconds to deliver the message, so adopt the following guidelines
- Use less than seven words
- Do not add unnecessary, confusing terms
- Incorporate images that complement the message and colors
- Do not apply shadow or layering to the text. Keep it clean
- Mention the core values and conclude with a call to action
Boldly mention a call to action on mobile digital billboards
A call to action is a combination of words that provokes mobile digital billboard readers to learn more about the brand. It guides the admirers on what to do next. An excellent spot to place the call to action is in the center of the design. The company can add color or a different font style to ensure it stands out clearly.
Common examples of a call to action are Visit Our Store, Shop Now, or Book Here. The latter option is usually for hotels and restaurants. On the other hand, the former call to action leads to a website or a physical store.
Celebrate the local culture
Companies can do extremely well in small markets by incorporating the local culture in mobile digital billboards. The strategy also builds brand loyalty as customers realize the company values their input. Therefore, mention the local market or neighborhood’s name.
The brands can also ask local celebrities and teams to collaborate with the brand. Moreover, they can shoot the campaign at local landmarks too. Translating the brand’s tagline into the local dialect is also attractive.
Stay creative with mobile digital billboards
When it comes to effective mobile digital billboards, the brand must never compromise on creativity. Because the competition is intense, each emotional or eye-diverting action counts. Therefore, experiment with colors and emotions to generate a connection.
Moreover, the company can also incorporate optical illusions or other entertainment. In addition, we insist that the client does not leave any space blank. Use bold colors and contrast with text or images. A revolutionary theme will increase engagement and sales.
Time to Wrap Up!
Successful mobile digital billboards will convince the audience to stop, unlock their phone, and take a picture of the ad. If this is the kind of response you seek, contact Bulldog Mobile Billboards today. Our experts are dedicated to providing successful campaigns to clients.
