To track the analytics, ROI, and to enable retargeting for online we use Movia. There is widespread consensus that OOH media, in particular, can increase exposure. It has become monotonous if you see the same billboard daily on your way to and from work. Having to do something over again improves both regularity and memory recall. But mobile billboards may completely flood a market. Possible activities for the awareness stage include:
- Activating many units to cover each central region in the market is necessary.
- The activation of numerous markets at once or in a tour format
- You should keep the content of your mobile billboard easy to understand and focused on promoting your company.
- Match up with mobile display ads that look like the text a person sees on their device but have a “find out more” button (CTA)
- Advertise your brand with a larger brush by spreading awareness advertising across several platforms.
Movia Beacon Tracking and Analytical Methodology and Its Patented Implementation for Tracking:
Through real-time analytics of impressions, advertising on mobile devices, and return on investment tracking, Movia patented technology allows you to fine-tune your campaign. The overall impact is exponentially increased for conventional out-of-home advertising.
Pick Your Targets:
Bulldog Mobile Billboards will work with you to develop a truck-to-audience approach that considers factors like geographic location, audience composition, time of day, travel duration, and even the circumstances in which your truck operates. You might be as particular as selecting advertising trucks that work six days a week, twelve hours a day, and make afternoon stops at your ideal targeting place where you audience hanging out at, such as a concert, strip mall, or restaurant.
Alternately, you may select routes that take you through residential neighborhoods, or via commercial or manufacturing regions, in search of B2B prospects. Because of this, you’ll be rest assured that your message will resonate with the intended audience and strike the correct fantastic connection.
Take Control of the Street with Movia:
Your message should have an impact. Your vehicles should be seen as eye-catching three-sided paintings. Your message will captivate the attention-starved on the go with bright colors, fresh layouts, and minimal distractions.
Assess the Impact on Others:
Measuring public opinion begins as soon as your vehicle hits the streets. The majority of people always have their Wi-Fi enabled. Therefore, whenever a one of our mobile billboards is passing by them, whether in a vehicle or on foot, Movia’s patented beacon technology will pick up their Wi-Fi broadcast and record it as an impression. It is estimated that between 1.5 and 2.5 million people will look at your mobile billboard after every 30 days.
Review the Statistics with Movia:
Bulldog Mobile Billboards will share the location of your vehicles and the people they have reached. We’ll share with you where your trucks are in real-time, how long they’ve been on the route and how consistently they’ve been moving, and you can log your weekly or monthly observations.
Correctly Re-targeting:
The next stage is a significant one, retargeting on mobile devices. Communicate with those who have interacted with your mobile billboards through online advertising methods, such as Google ads, Facebook ads, TikTok, and so on. Target the people most likely interested in your product or service by narrowing down their demographic characteristics. Increase your campaign’s efficiency by targeting only people who have seen your OOH advertising more than a predetermined threshold number of times using recurrence retargeting.
Maximize Your Conversions By Optimizing Your Settings with Movia:
Use the data to fine-tune your campaign’s success and monitor your investment’s complete return. This encompasses various metrics, such as exposure, interest, clicks, and sales. Our capacity to optimize return on investment for mobile OOH is so innovative and beneficial that almost all our clients re-use our service.
Final Thoughts:
The fast development of technology over the past five years has allowed marketers to evaluate the results of their efforts more accurately. Modern methods for measuring the profitability of the out of advertising include GPS monitoring, online surveys, beacon technology powered by Wi-Fi connections, quick response codes, social media engagement, and sales impact. For further information, check out how we track the analytics of your mobile billboard campaigns using Movia.
