Social media platforms and advertisements often dominate the field of marketing. With this emphasis, on strategies it’s common to underestimate the effectiveness of traditional marketing approaches.
One particular approach that stands out among others is mobile billboard advertising. This method is recognized for its effectiveness in attracting attention and creating an impact. It also provides an opportunity for your business to connect with your desired audience right where they are located.
When individuals are frequently inundated with notifications, on their devices your brand has the opportunity to differentiate itself. A mobile billboard serves as a great method for establishing a physical presence to get individuals to lift their gaze and take notice of your message in the places they frequent, for daily activities and leisure.
The good news? Mobile billboard advertising offers plenty of ways for your local business to engage with its audience. Below, we’re sharing 10 creative strategies when it comes to using a mobile billboard to make a splash.
From promoting special events to using customer testimonials, mobile billboard advertising might be exactly what your local business needs to garner more brand awareness, increase foot traffic, and ultimately increase sales.
Related: What Is Mobile Billboard Advertising and How Does It Work for Your Brand?
1. Flash Sales
Flash sales are, like finding low-hanging fruit that are hidden opportunities and are often undervalued. When you merge a flash sale with a mobile billboard it ignites a sense of immediacy and excitement, around your neighborhood business.
Creating a sense of urgency can prompt individuals to act rather than procrastinate. Limited time offers can evoke a fear of missing out (FOMO) making customers perceive the opportunity as exclusive.
mobile billboard advertising that has compelling, limited-time deals (ex. “This week only: 50% everything!”) is a fantastic way to grab attention. You’ll want to strategically place your mobile billboard in a high-traffic area, ensuring maximum exposure. Use eye-catching graphics and a clear call to action, and you have everything you need to drive engagement!
2. Product Launches
If your local business is launching a new product, you should definitely look into mobile billboard advertising. This method allows you to introduce your new offer with flair, instantly grabbing the attention of pedestrians and drivers.
Plus, rather than being able to scroll right past on their phone, your mobile billboard will ensure maximum exposure if it’s placed in a crowded area. It’s much harder for someone to ignore a massive billboard than it is a tiny social media ad. Just be sure to incorporate exclusivity and urgency into your product launch. By doing so, your mobile billboard will have a much easier time standing out.
Related: Mobile Billboard Advertising vs. Traditional Marketing Channels: A Comparison
3. Targeted Neighborhoods
One of the best ways your local business can utilize mobile billboard advertising is by customizing your content for different neighborhoods. When you pinpoint where your target audience hangs out, you can ensure your message is reaching the right people (and that you’re not wasting any of your budget).
When targeting neighborhoods tailor your billboard to cater to diverse interests. For instance an area predominantly consisting of single family homes with kids will differ greatly from a downtown apartment complex. Crafting billboard advertisements specific to each location can help build trust and a feeling of belonging within the community. Simply conduct some market research and personalize your ads accordingly.
4. Customer Testimonials
Social proof is incredible when it comes to building trust among your local business and its patrons. So, if you opt for a mobile billboard, consider adding customer testimonials to its design. These reviews carry a lot of weight when it comes to convincing people to try out your offers.
A mobile billboard packed with real-life stories from real people will go a long way in encouraging your customers to take action. Testimonials will prove that your business always delivers, reassuring people that you should be their go-to choice. You’ll also differentiate your business from its competitors, instilling confidence in your audience while driving business growth.
Related: Bus Advertising vs. Truck Advertising: Which Is Best for Your Brand?
5. Interactive Campaigns
Looking to grab people’s attention with your billboard? Try adding elements, like a QR code, poll or SMS keywords. This way your audience can engage with your brand even after the mobile billboard has passed by.
QR codes offer an opportunity to boost interaction allowing customers to scan the code and access a website featuring information, promotions or entertaining video content. These codes are user friendly and seamlessly blend advertising with marketing in one cohesive approach.
SMS keywords also allow your consumers to interact with your brand via text message. Convince them to text a phrase to a specific number, and you can capture information about who they are and what they’re looking for.
When it comes to creative ways to use mobile billboard advertising, interactive campaigns are hard to beat. So next time you sit down to create a mobile billboard, ask yourself, “How can we keep our audience talking even after our vehicle drives away?”
Related: Mobile Billboard Advertising Trends to Watch in 2024
6. Contests and Giveaways
Similar to interactive campaigns, contests and giveaways are another fun way for your local business to engage with its audience. This strategy allows you to tap into consumers’ need for excitement and rewards. Whether it’s submitting an entry form or visiting your new location for a freebie, consumers love knowing there’s already something waiting for them should they take action.
And remember, as we mentioned above, add a little exclusivity and urgency to your mobile billboard here. It might be a limited-time offer or an entry to win exclusive prizes—either way, you want to create that FOMO among members of your audience. When doing so, you can use your mobile billboard to encourage participation.
7. Loyalty Programs
If you’re looking to expand your neighborhood business, consider ways to keep your customers coming back. One effective method is, through a loyalty program, which you can promote using advertising.
You can utilize mobile billboard advertising to quickly encourage individuals to participate in your program allowing them to experience the advantages immediately. It’s important to recognize customers by offering rewards such, as discounts, complimentary items or exclusive perks. Highlight these incentives on your mobile billboard to attract attention effectively.
Just make sure to design a route that allows you to target different demographics—figure out which members of your audience are most likely to appreciate the program, then put your mobile billboard directly in front of them.
Related: How Billboard Advertising Boosts Your Brand: A Closer Look
8. Mobile Coupons
Everyone enjoys a deal right? It’s rare to come across people nowadays who don’t value a discount. Immediate rewards are highly sought after so adding a coupon to your mobile billboard design can really catch people’s attention.
Imagine a mobile billboard ad that says, “Take a pic of this ad and show it at checkout for 20% off your next purchase!” This creative way to engage with your audience will not only boost interactions but also get people inside your doors to use their new discount.
Mobile coupons provide discounts allowing your customers to enjoy an experience with your local business without delay. By leveraging their purchasing instincts you can stimulate sales. Think about placing your advertising in a bustling shopping district close to your establishment enabling consumers to redeem the discount promptly.
9. Seasonal Promotions
The right timing plays a role in marketing strategies. Promotions can be an approach to leverage your mobile billboard. Think about incorporating the spirit and special events into your advertisement.
Consider using a mobile billboard to display information about your summer promotion or the latest fall products. Take into account the needs of your customers, such as activities, in spring or staying cozy in winter and feature these aspects on your mobile billboard.
If you’re a local clothing shop, use a mobile billboard to talk about your back-to-school shopping sales. Then, make sure your route goes through neighborhoods with families and schools. When you’re strategic in both your content and your location, you can really make the most of your promotion.
10. Local Landmarks
If your local business wants to stay relevant, you’ll want to be strategic in your mobile billboard advertising placement. The best way to make sure plenty of eyes are on your mobile billboard is by putting it near any popular local landmarks.
Restaurants, concert venues, schools, shopping centers—these types of places are sure to have a lot of foot and car traffic, so you can feel confident knowing you’re getting your money’s worth when it comes to your mobile billboard.
Ensure that you place your advertisement in a location that’s not well liked but also frequented by your target audience. It wouldn’t be effective to advertise at a school if your audience primarily comprises individuals aged 55 and above. Consider where your customers usually gather and start from there.
Related: How Your Business Can Get Noticed with Billboard Trucks
Your Mobile Billboard Partner
Local businesses can benefit from mobile billboard advertising as it offers an engaging method to maintain brand visibility. Beyond connecting with audiences mobile billboards provide an opportunity for brands to engage with their customers both online and offline.
There are methods to attract the interest of your customers, such as expanding into areas distributing vouchers or engaging with your mobile advertising in an interactive manner. By connecting with individuals where they already frequent you can stay proactive in adapting to the evolving marketing landscape that constantly challenges us.
If your local business needs help creating an impressive mobile billboard, know our team is here to help. Reach out to us today so we can help you showcase your brand and leave a lasting impression!
