Out-of-Home Nationwide kicked off business by launching a mobile advertising campaign through preferred vendor, Bulldog Mobile Billboards. Designed to represent and or provide business leads for alternative forms of advertising media, OOHNationwide.com currently offers 18 different types of advertising categories in the top 50 designated marketing areas (DMA’s) in the United States. The initial campaign is a two-advertising vehicle campaign with Bulldog Mobile Billboards, based in Dallas, Texas. The campaign features both a concept truck with three billboards exposed through glass walls, and an oversized static billboard truck with similar graphics. The campaign advertises an Open House and Nursing Career Fair scheduled at the Las Colinas Medical Center October 28, 2009 from 2:00 – 8:00 PM at 6800 North McArthur Boulevard in Irving, Texas.
Rod Collins, owner of Out-of-Home Nationwide and Bulldog Mobile Billboards, said, “The David Group did a great job designing the graphics for this campaign.” And, “They also developed the routes we are to cover during two shifts with each of the advertising vehicles to maximize messaging.”
The five billboards feature an oversized welcome mat and the statements: “We treat our patients like special guests” and “We treat our staff even better”. The 5-Star Careers logo and LasColinasMedical.com are also prominent on the billboards.
Vendors that provide out-of-home marketing such as billboards, projections on buildings, and event marketing vehicles with street teams should contact Rod to discuss participation on OOHNationwide.com. Advertisers that want to take advantage of the outstanding impressions mobile advertising vehicles make should contact Rod to arrange for a personalized campaign.
Founder and President Rod Collins launched Out-of-HomeNationwide.com in September after operating Bulldog Mobile Billboards since December of 2006. The synergistic objective is to provide a unique Out-of-Home and Experiential approach to marketing. Adding the OOHNationwide.com site to the mix provides exponentially more choices for media buyers throughout the United States. As stated on the front page of the new site: If you’re looking to replace or supplement your radio, TV or newspaper advertising, you came to the right site. At Out-of-Home Nationwide.com, you’ll find innovative and effective marketing choices that will cut through today’s advertising clutter. Our vendors will target your demographic and make the impact your brand deserves. You have a choice. Make it Out-of-Home!
Bulldog Mobile prefers to offer what Collins calls an active as opposed to passive approach that legacy media such as radio, newspaper and television offer. Collins said, “We take it to the streets and provide a real eye opening experience for the public.” One early client once remarked, “If you can find harder working advertising, buy it!” and that stuck with me, said Collins.
Out-of-Home Nationwide offers a web based system to aggregate and market alternatives to traditional radio, television and newspaper advertising. With a mission to provide advertisers with creative solutions to help break through today’s media clutter, OOHNationwide.com features alternative marketing in the top 50 DMA’s. For more information about advertising, or to become a featured vendor please contact Rod Collins at Advertise@OOHNationwide.com, Rod@BulldogBillboards.com, or call (214)724-2729.
