It’s about time for college bookstores to start ramping up for spring finals season and getting the word out on specials and other information is important. The team at Bulldog Mobile Billboards understands and is ready to help!
Recently, we performed two advertisement projects that utilized billboard trucks and LED trucks at Texas A&M and Oklahoma University’s campuses. These advertising efforts were a success and can be utilized by any college campus using these five strategies.
1. Show Your Brand Vibrantly with LED Billboard Trucks
Every university has its own mascot and specific colors that represent it. When it comes to advertising, students seem to be drawn to material that emphasizes one or both of these things.
Using an LED truck from Bulldog Billboards is an excellent way to prominently display school pride in an advertisement. With LEDs your university’s colors will shine vibrantly in a matter of microseconds, making your message easy for the eyes to see from across the quad.
2. Add Flair to an On-Campus Event
Every bookstore likes to have special events throughout the year. Parking a billboard truck near the event advertising a current special is an affordable way to get the word out on your current event.
With Bulldog Billboards, your school could even rent multiple advertising trucks that can be strategically placed around campus, directing students towards your bookstore.
3. Is It Book Returns Time? Mobile Billboard Advertising can Help!
The end of the semester is a time for students to start planning on returning books that they no longer need to the bookstore. Not only is this a way for them to redeem a little cash on their investments, but it also promotes recycling books that will be needed by students in the next semester.
There has never been a more important event to promote on your campus, so take advantage of the time and have billboard trucks spread out around town. Local spots like cafes and restaurants near campus are great areas to camp a billboard advertising truck while also attracting attention to local businesses.
4. Direct Students to Your Mobile Resources
Everything has become about mobility. Therefore, that message you have posted on your bookstore’s wall is likely to be overlooked by a student that does most of their browsing on their phone. If you have a new website or social media page you’d like to promote, a mobile billboard ad campaign is an easy way to direct students to these resources and get the word out.
5. Appeal to Student Tastes on a Whim
Even with college-aged customers, trends change on a whim. A meme you think is currently popular could be out of date within the next few days. Luckily, with LED billboard trucks for advertising, you can have your team on top of the latest trends in no time at all, making your billboard campaign a success.
These trucks have the ability to not only promote multiple messages at once, but these messages can be quickly changed with some remote programming from your billboard advertising team.
Become the Campus Buzz with Bulldog Billboards
Your campus bookstore should be one of the main cornerstones of the student experience. Take advantage of excellent advertising for your location with mobile billboard advertising through Bulldog Billboards. Contact us today to find out more about how we can help you create an advertising campaign that makes your bookstore the talk of the town.
