For one week outside of Lincoln Square 13 AMC, AdWeekNY took over the entire theater for the 2019 conference using experiential marketing. Poised front and center with 98,000 agency and marketing industry delegates and vendors passing by, Bulldog Mobile Billboards provided a glass walled display truck to house dozens of podcasts put on by Stillwater Partners and ACAST.
The AW360 Live Podcast hosted a half dozen podcasts daily during the show, and invited Bulldog in for an episode of the Bulldog Vlog Episode 8.
The recordings were broadcast with exterior speakers and recorded with state of art equipment inside the mobile studio. In addition to the studio equipment, a vinyl wrap on the exterior and interior front wall was applied for brand recognition. It was our pleasure to contribute to the studio and dozens of podcasters commented that it was their favorite of all time due to the unique setting.
If you have a need for a mobile studio, call Rod Collins at (214) 724-2729 or check out BulldogBillboards.com. You will be glad you did!
What Is Experiential Marketing
Experiential marketing is also known as engagement marketing and helps to engage your audience into the advertisement. Experiential marketing helps offer a taste of the product or service to the consumers. It immerses them into the business and the product which helps create brand awareness. It helps the business to interact and connect with their audience on a more personal level. This helps influence them to buy their products by engaging with them.
Experiential Marketing Creates Word of Mouth Marketing
Word of mouth marketing is a great way to get the word out there about your product, service, or business. When consumers have a positive experience interacting with a brand they most likely want to share their experience. They can share their experience on social media and with friends and family. By having your audience share their experience with your brand this will help create brand recognition too which will help grow your business.
Consumers Can Experience the Product or Service
Experiential marketing lets the consumers try your product or service before they commit to purchasing it. Letting the consumers try your product/service beforehand can allow you to get feedback instantly about your product and can even help improve your sales to drive business growth. A product is easier to sample for consumers, but you can also do this with a service you offer. You can let your audience experience your service through discounts, free trials, or demonstrations.
Glass Walled Display Trucks
Glass walled display advertising trucks are a great benefit when launching an experiential marketing campaign. These interactive trucks are very noticeable to the audience. They have glass walls around the truck which allows for the advertiser to create a mobile showroom. In the mobile showroom they can display whatever they would like to their audience. This innovative way of marketing helps lure in their audience and experience their product or service.
Try This Form of Marketing
Try using experiential marketing by using glass walled display trucks and see how your audience can immerse themselves into your product or brand. Create a stronger customer base and grow your business by trying this marketing tactic for your next marketing campaign.
