No matter how big or small, any business can use Advertising on Times Square digital billboards, traditional billboards, or solar-powered kiosks. Advertising on Times Square alliance provides the following interesting information: Although it takes up less than one percent of New York City’s surface area, it is responsible for ten percent of the city’s gross domestic product. There are about 174 million visitors to the Times Square Bowtie each year. Fifty-three percent of the population are high-earning, college-educated young professionals who are highly mobile and progressive early adopters with avant-garde shopping tastes. Some 47% of tourists still post about their Advertising on Times Square experience online.
Times Square Advertising Pros and Cons:
Pros:
Participation of the Target Audience:
Due to its prominent placement and eye-catching design, Advertising on Times Square is crucial in driving sales and converting passers-by into immediate customers. It’s more convenient for a passing motorist to drive to the nearest business selling the advertised goods if, after seeing the advertisement, they suddenly feel an urgent need to purchase it. Since everyone may go online after seeing the billboard, this strategy has the potential to boost sales.
Visibility of Advertising on Times Square:
Advertising on Times Square is deliberately positioned along major roads and highways to maximize the likelihood that many potential customers will see them at all hours of the day. In light of the high concentration of the intended audience—commuters and motorists—on the roads, this form of advertising is highly likely to succeed. What’s more, these folks typically stick to the same routines day in and day out. However, continuous exposure to a billboard does help boost brand recognition.
Reach Your Intended Audience:
The ability to strategically put Advertising on Times Square means businesses may more efficiently target the demographics of the people most likely to be interested in their products. Let’s pretend a product’s intended market consists of farmers and rural residents. Billboards can be placed strategically on highways, where passing traffic includes potential customers.
Less Costly:
There are potential financial and logistical advantages to deploying a digital mobile billboard truck in Times Square rather than a traditional one. Because it is cost friendly, it can quickly grab the attention of your target audience.
Cons:
Designed to Keep Moving Content:
For billboards to be effective, visuals and pictures should replace text, as the target demographic is always on the go. This has certain potential drawbacks that should be considered. First, potential customers will only be able to understand the advertisement if they are stuck in traffic fully. Second, there may be gaps in the narrative due to the character count constraints. Third, there is limited exposure to the billboard since the target demographic is always on the go.
Expenses of Maintaining the Advertising on Times Square:
Companies have to pay for the billboard’s maintenance, from installation to removal, which is one of the drawbacks of this form of advertising. Additional expenses include securing a lease agreement with the property owner and the expenditure of routine repairs and servicing. It will be costly if the building is destroyed by anything like a hurricane. As an added cost, the owner may have to deal with legal difficulties and other fees if a damaged billboard causes harm or loss of property.
Reason for Distraction:
The fact that it might contribute to traffic accidents is another downside of this new kind of advertising. Big, flashy, and featuring famous faces, billboards are designed to catch the eye of passersby when they drive or walk by. This makes them easily distracted while driving, which might lead to unfortunate incidents.
Wrapping It Up:
Advertising on Times Square, with its flaws, is surprisingly practical too. Customers rely on them at specific moments in the decision process, and because they are easily visible from the street, they may even prompt a great way to kick choice to visit your business. However, the constraints must be considered early to generate a suitable budget and creativity. Due to size constraints and short exposure time, this format isn’t given to more complex themes or CTAs, while being far more cost-effective than other options.
