Advertising is not a new concept. However, its implementation has changed over the decades to accommodate the modern customer and advanced technology. Companies have been using banners and signs to attract their target customer, but what attracts them to the advertisements? Today, we discuss the underlying attributes of mobile digital billboard advertising.
Before creating the ad, the advertiser will learn about the consumer, industry, and product. Every insight is essential to generate high sales and promote brand presence. The advantages are achieved using the following attributes
Use colors
Mobile advertisements use colors to share an impactful message. The imagery is loud and vibrant, provoking the customers to interact with the company. For example, brands use red to deliver urgency, blue to promote professionalism, and yellow to induce confidence. Moreover, green is used for harmony,
Companies strategically use color psychology to influence the customers’ minds. As a result, subliminally, they promote a message that aligns with their product and company values. In addition, the colors are used along with precise messages, so the individual buys the advertised product immediately.
High conversion to sales with mobile digital billboard advertising
Undoubtedly, humans do not accept change so quickly. It is our biggest flaw. We stay in our comfort zone and focus on activities that make us feel secure. Similarly, the customers will buy from a brand they know about. 82% of customers will not buy from an unfamiliar brand. Therefore, companies use mobile digital billboard advertising to promote their brand. It results in exposure.
These digital advertisements deliver a concise and consistent message. Since the text and images can alternate, the customers can focus on learning the brand. The visual attribute delivers the message effectively. As a result, mobile advertising is becoming a trustworthy medium among companies.
Establish an emotional connection with your mobile digital billboard advertising
If a customer’s favorite color matches with the brand or the storyline are too close to the heart, they are more likely to purchase from the company. This is because mobile digital billboard advertising builds an emotional bond with the customer. In other words, their purchase decision is derived from a vibrant color scheme and creative text. The influential combination targets the subconscious mind successfully.
In fact, companies purposely target emotions such as hunger, thirst, sadness, and pleasure to sell products. These emotions match the nature of the product. In addition, attractive imagery, smooth transitions, and a heartfelt narrative seal the deal.
Subconsciously viewing the advertisement
While you admire a new building with striking architecture, your peripheral vision includes a digital advertisement. Without knowing, your focus shifts to the moving pictures, and your curiosity about the product builds.
Your mind begins to absorb product information and the environment surrounding it. The information enters the mind successfully as the source is gradually embedded. To take advantage of the subconscious realm, companies are using mobile digital billboard advertising for maximum engagement.
Hire Bulldog Billboards today
Mobile digital billboard advertising has numerous psychological attributes to attract the human mind. These are incredibly unique and blend perfectly into the city environment. If your company seeks to build familiarity and customer loyalty, contact Bulldog Billboards today.
Bulldog Billboards will make your advertisement unique while accommodating the client’s budget. Our experts will review the industry to ensure the message is delivered successfully. For a cost estimate and advertisement queries, get in touch with Bulldog Billboards here.
