Gone are the days of boring, static billboards. If your brand wants to make a splash, you’ll want to focus on one of the biggest trends in advertising: mobile billboards. Especially those on an LED truck!
These billboards aren’t your typical ad—they’re fun, attention-grabbing, and can reach audiences in places where traditional billboards just can’t. But why are they so popular? For starters, they’re versatile. You can take your message right to your audience, whether they hang out in busy downtown areas or quieter neighborhoods.
Plus, with an LED truck, your mobile billboard is pretty impossible to ignore. Bottom line: these billboards are a great way to get more eyes on your brand and what you have to offer.
But, just like other advertising methods, your success with an LED truck mobile billboard won’t happen by accident. Luckily, with some careful planning and creativity, you can rest easy knowing your mobile billboard is sure to be a success. Here’s what you need to know to roll out your message in a big, bold way!
Understanding Your Target Audience
When it comes to advertising on your LED truck, you’ll want to start by thinking about your target audience. How old are they? What are they interested in? Feel free to use different surveys and social media metrics here—both will help you get to know your audience better.
For example, if you’re promoting a new fitness product, your target audience might be health-conscious individuals aged 25-45 who live in big cities. Once you have this info, you can then work on your message. Just be sure to use copy that will actually resonate with who you’re trying to reach.
So, if you’re targeting young professionals, you’ll want to highlight benefits that matter to them, such as convenience or efficiency. Remember, the goal is to make your audience feel like your ad was created just for them!
Then, once you’ve got your message, you’ll want to think about where and when your audience is most likely to see it. Look for popular areas and events where your audience spends their time. High-traffic locations like downtown cities, shopping centers, and concert venues can be great spots.
Also, consider the time of day—morning and evening rush hours are times when people are commuting and more likely to notice your mobile billboard. Additionally, special events like sports, concerts, and festivals will help you reach new people.
When you fully understand your audience, you can strategically plan your LED truck around it. This way, you’ll maximize its impact and get more bang for your buck.
Crafting an Engaging Message
Though you’ll consider your copy when thinking about your target audience, you’ll want to make sure your entire message is unforgettable. With a mobile billboard, you have only a few seconds to make an impression since your audience is often on the move. This means your message has to be easy to understand while still being memorable.
Focus on a single, clear message that doesn’t take long to read. Then avoid putting too much on your mobile billboard—you don’t want it to be cluttered! Think of your message as a headline—short, sharp, and to the point. For example, instead of saying, “Our store offers a wide range of organic products for health-conscious consumers,” simplify it to “Organic Products for a Healthier You.”
You’ll then want to pair your short message with compelling visuals and graphics. Mobile billboard visuals are so important because they grab attention faster than words. Use high-quality images that are vibrant and easy to recognize. Then, choose colors that stand out and make your LED truck easy to read from a distance. Bold colors can help your message pop!
Finally, remember to include a powerful call to action (CTA). This is what will encourage your audience to take the next step, whether it’s visiting your website, calling a phone number, or stopping by your store. Make your CTA clear, urgent, and easy to follow. Phrases like “Visit Us Today,” “Call Now,” or “Learn More at [Your Website]” are effective.
Be sure to make your CTA stand out on your mobile billboard, too. Consider using a different color or a larger font size. The easier it is for people to act, the better your campaign will do!
Our Favorite Design Tips
Now comes the fun part: the design of your mobile billboard. When designing your LED truck, remember to keep your text easy to read. Use bold, sans-serif fonts that are clean and straightforward. They may not be as exciting as a script font, but they do a much better job!
The size of your text is also important—larger fonts are the way to go here. Key messages like your brand name, slogan, or call to action should be in the largest, boldest fonts so they’re what viewers notice first.
Next up: colors. Color contrast is what’s going to make your mobile billboard easy to read. For example, use dark text on a light background or light text on a dark background. Complementary color combos like blue and white, black and yellow, or red and white are good choices. Just be mindful of colorblind viewers, too! Avoid too much red and green so they can read things as well.
Bold fonts and contrasting colors are two excellent ways for you to create a powerful mobile billboard. Test things beforehand, and you’ll be good to hit the road!
Perfecting Your Route
Once your LED truck is ready to start driving, you’ll want to make sure you pick the best route possible. To not waste a penny of your budget, focus on areas with a lot of traffic—for both vehicles and people walking. Think of downtown business districts, shopping centers, venues, and busy streets. For instance, if you’re advertising a new sports drink, driving your LED truck around stadiums, gyms, and sports stores would be the way to go.
Timing is everything when it comes to your mobile billboard. Plan your routes around the busiest times of the day (morning and evening rush hours). You can also look at a local events calendar and capitalize on anything happening in your town. For example, if there’s a popular concert or festival, schedule your LED truck to be in that area before, during, and after the event.
GPS tracking can also be super helpful here. Use a GPS to look for high-traffic areas and what time of day is best for your mobile billboard. Find tools that offer real-time updates so you can adust your LED truck on the fly. This will help make sure your mobile billboard is always in the right place at the right time!
Sticking to the Rules
If you want your LED truck to be a success, you’ll want to focus on one of the lesser fun things—compliance. Unfortunately, all cities have their own sets of rules when it comes to mobile billboard advertising. They’ll cover things like the size of your LED truck, routes, and hours you can be out on the road. But don’t worry! So long as you familiarize yourself with your local laws, you’ll be able to avoid any legal issues.
You’ll also want to see if you need to get any permits before you take to the streets. You might have to submit details about your campaign and who will be driving your truck. It shouldn’t take a lot of time, but once it’s done, you’ll feel confident knowing your campaign won’t end before it even begins!
Measuring Success
If you want to get the most out of your mobile billboard, you’ll want to set some goals beforehand. Start by defining what a successful campaign looks like to you. Do you want more website clicks? Or how about more sales? Be as specific as you can here. For example, you could set a goal of increasing website visits by 20% or getting 50 new leads in the next month.
You’ll also want to use a handful of metrics to measure success. Use things like:
- Impressions
- Engagement
- Conversion rates
- Website clicks
And more. These will help you see what’s working and what’s not so you can adjust as needed.
Continuous Improvement
Let’s be honest—you’ve spent a lot of time and money on your mobile billboard, so you’ll want to get the most out of it! To do so, start by gathering feedback from your audience. Encourage them to share their thoughts on social media or through a survey you send their way. Pay attention to their opinions so you can update your campaign for the future.
You can also consider A/B testing your mobile billboard. This means you’ll run two (or more) variations of an LED truck to see which one does better. You can change up the colors, message, CTA, etc. This will help you understand what your audience gravitates towards and what to keep in mind for future campaigns.
Any information you’re able to gather is great. Did certain routes do better than others? Did your mobile billboard do well when it had a QR code? Whatever you discover, just be sure to use it for your next advertising project!
Your Own Mobile Billboard
By using the tips above, you’re sure to implement a successful mobile billboard. Just remember that success won’t happen overnight. Be patient, adjust as needed, and use what you know to create a memorable, impactful campaign.
And if you need a little help, that’s what our team is here for. Reach out to us today so we can make sure your mobile billboard is one for the books!
