Display Vehicle: 3D Mobile Showrooms
Campaign Start: August 2010
Run Time: 6 Weeks
Description: Weleda needed to get the word out about their beauty products line in New York, Toronto, Chicago, Vancouver, San Francisco and Los Angeles. Bulldog executed a six city tour featuring a fully wrapped vehicle with three massage therapists providing hand, facial and neck/shoulder massages. While people stood in line, brand ambassadors conducted surveys on IPads and shot video on Flip cameras that went directly to the website for a contest that went viral. Total impressions, per the agency after this six week tour : 1,600,000!
