Display Vehicle: AdverDisplay Cube
Campaign Start: November 2011
Run Time: 16 days
Description: Whirlpool celebrated their 100th birthday using the all new Advertising Display Cube throughout New York City. The Cube was relocated daily to high traffic locations and outside Lowe’s stores. Brand Ambassadors provided tours of the Whirlpool brand refrigerator, dishwasher, and stove top.
The Statan Island Lowe’s manager stated “I have never sold so many whirlpool washers, dryers and refrigerators in one day before”! It must have had something to do with the $100 coupon our brand ambassadors were given to hand out!
