The 4th of July is a national holiday, and it’s a great time to promote your business offline using the best OOH Advertising strategy. Every year, on the 4th of July, Americans remember when the United States declared its independence from Great Britain. This is a great moment to get new consumers and boost sales for a small company.
According to CNBC, the United States spends more than $7 billion on Independence Day celebrations. Your company should not be left out of the action.
Continue reading to get your 4th of July marketing campaign off to a great start and ensure a successful holiday.
Think Beyond The Billboard To Show Your Pride with OOH Advertising
Billboards may be the iconic OOH format, yet they are just one component of OOH Advertising vast inventory.
Nothing gets greater attention than a well-designed display when it comes to attracting attention to your business. You can easily combine QR codes on mobile LED digital billboards with your message to your audience.
People are typically outside during this time of year enjoying firework displays, outdoor movies, baseball games, family parades and much more.
Where will your ideal audience be located? This is the perfect place to grab your audience’s attention outside with flashing, bright colorful messages on an LED digital billboard where you may also navigate them to your website with that QR code.
Host An Online or Offline Contest and Announce It on Social Media
Organizing competitions in honor of the 4th of July is a simple way to engage your audience and get them talking. Advertise the contest on social media to reach out to more people.
Tell your audience how they will win amazing prizes by asking your audience for their fondest 4th of July experiences, sharing how they celebrate the country’s independence, and entering a bake-off with their contributed recipes!
Shares and new customers may result from people asking their friends to vote for their entry on social media.
Your online and offline promotional materials may be designed by selecting from a wide range of Independence Day-themed templates or by starting from scratch with one of the many additional options available to you.
Fair And Fireworks Announcement Via Glass Walled Display Trucks
For the 4th of July, there is usually a stunning finish to fireworks. Before seeing the fireworks, many people go to a local fair, concert, baseball game or other event. The event brings people of all ages together to have a good time.
Don’t forget to reserve your spot as a participant or even a host! You can attract customers using glass-walled display trucks, another form of OOH Advertising.
Costumes, hats, and make-up may help you catch children’s attention. You’ll be in the front row if you’re a family man or woman. Charming parents and persuading them to purchase knick-knacks and snacks is smart.
Set up a kids’ area with balloons, sweets, and refreshments for the little ones.
Military Discounts in OOH Advertising
The 4th of July is a great opportunity to offer discounts to active-duty military personnel. You may recognize the men and women who served in the armed forces of the United States while increasing the number of people who visit your establishment. If you currently provide discounts to military personnel, you may want to consider doing so again around the 4th of July.
Mobile advertising has gone a long way with the introduction of OOH Advertising which includes: digital billboards, Geopath, and augmented reality. It’s easy to raise awareness of your company’s brand when you combine data analytics with creative advertising to learn about your target audience for the 4th of July. Bulldog Billboards is always here to help create that winning campaign!
